Phyllis Tess GLP, CHSE
Phyllis Tess, GLP, CHSE, is a seasoned leader in the global hospitality and business travel industry with more than 30 years of experience driving strategic partnerships, hotel sourcing, and client-centered solutions. As Founder and CVO of Purple Cow Consulting, she leverages her deep expertise in global account management, project leadership, and travel program strategy to help organizations achieve long-term success. Known for her “return on relationship” philosophy, Phyllis has built a reputation as a trusted collaborator who combines creativity, innovation, and strong negotiation skills to deliver measurable impact.
Prior to launching Purple Cow Consulting, Phyllis spent over a decade with BWH Hotels and Best Western Hotels & Resorts, where she led global business travel sales and managed enterprise-level client relationships across industries. Her leadership extends beyond corporate roles, serving as Executive Director for the Travel & Meeting Society (TAMS) and contributing her expertise to boards and organizations including NEBTA, HSMAI, ACTE, and Rotary International. A passionate mentor and coach, Phyllis is committed to fostering growth in others and advancing opportunities for women in the travel sector.
Grounded in her values of integrity, collaboration, and continuous learning, Phyllis is both a thought leader and community advocate. She has earned numerous accolades, including recognition from ACTE and Rotary International, and continues to stay at the forefront of industry trends. With a client-for-life mindset and a proven ability to transform challenges into opportunities, she remains dedicated to shaping the future of business travel with creativity, resilience, and purpose.
• CHSE
• GLP
• Harvard Business School
• University of Virginia Darden School of Business
• The Wharton School
• Rotary Club
• ACTE
• Global Business Travel Association
• CNFBTA
• NEBTA
• Rotary International
• TAMS
• Professional Womens Chapter Hadassah International
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to always be true to yourself, because authenticity builds trust and lasting success.
What values are most important to you in your work and personal life?
The most important value to me in both my work and personal life is integrity, because it guides every decision I make and builds genuine trust with others.