Her Story
About Priscilla
Entrepreneurial healthcare and insurance leader with a strong focus on compliant marketing, multilingual outreach, and community impact. Currently serving as chief executive officer of Arlene Assurance Marketing, a platform designed to help licensed health insurance agents grow their visibility and business through compliant, done-for-you marketing systems and culturally relevant content.
Also founder and president of Roco Health Group, a licensed insurance agency providing expert guidance on ACA, Medicare, group health, and life insurance, with a commitment to serving both underserved and high-net-worth clients through multilingual, client-centered solutions.
In addition, founder of The Superhero Network, a community initiative supporting families of individuals with special needs, and advisory board member at Fox Chase Cancer Center. Previous experience with Amerigroup includes roles in Medicare sales, service, and territory development. Known for combining business development, public relations, and community leadership to drive growth and meaningful impact.
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