Priscilla Figueroa

Results-driven finance leader with extensive experience in automotive retail, specializing in multi-site financial management, operational strategy, and revenue optimization. Currently serving as Area Controller at Lithia & Driveway, providing strategic financial leadership across multiple OEM brands and dealership locations, supporting over $1B in annual revenue through cross-functional collaboration with operations, marketing, and executive teams.

Previously advanced through senior finance roles, including Senior Business Manager and Multi-Rooftop Controller positions, overseeing financial performance, compliance, and process improvements across diverse dealership groups. Demonstrated success in driving profitability, enhancing reporting accuracy, and streamlining financial operations in high-volume environments.

Known for strong analytical expertise, leadership across multi-location teams, and the ability to translate financial data into actionable business insights that support growth and operational excellence.