Her Story
About Rachel Cristina
Rachel Cristina Marichal is an accomplished operations leader in the entertainment and media industry, currently serving as Manager of Operations – Performance Marketing at Peacock, NBCUniversal. With more than a decade of experience across television, streaming media, broadcast operations, marketing operations, and asset management, she has built a career centered on operational excellence, cross-functional collaboration, and efficient creative workflows. In her current leadership role, she oversees a team of operations specialists, manages campaign execution across performance marketing initiatives, collaborates with creative and agency stakeholders, develops operational processes, and ensures the timely delivery and trafficking of marketing assets across multiple platforms.
Marichal began her entertainment career in radio promotions before transitioning into NBCUniversal's Global Media Operations, where she supported the preparation, integration, monitoring, and worldwide distribution of broadcast and digital media content. Throughout her career, she has progressed through roles including Global Media Operations Technician, Global Media Asset Coordinator, Asset Coordinator, Marketing Operations Specialist, Marketing Operations Manager, and Media Operations Manager supporting Peacock Original title marketing campaigns. Her expertise spans media trafficking, project management, asset management, workflow automation, quality control, process optimization, team mentorship, and operational documentation. She has also contributed to major entertainment initiatives, including television operations supporting Winter and Summer Olympics content delivery.
In addition to her media operations career, Rachel is a certified professional makeup artist and certified eyelash extension technician through her freelance business, RCM Glam, specializing in bridal, editorial, airbrush, Halloween effects, and special event makeup. She earned her Bachelor of Arts in Communications with a concentration in Journalism from Ramapo College of New Jersey, where she held numerous leadership positions, including President of Lambda Theta Alpha Latin Sorority, Incorporated. She remains actively involved in professional mentorship, employee resource groups, workplace culture initiatives, and career development programs through NBCUniversal, while continuing to support and inspire young professionals through mentorship and motivational speaking focused on personal growth, networking, and embracing career opportunities through authentic connection and continuous learning.
Her Interview
Ten minutes with Rachel Cristina
01What advice would you give to young women entering your industry?
I would encourage young women at the beginning of their careers to be a sponge—absorb as much knowledge and experience as possible, remain curious, and never stop learning. I also believe in introducing yourself and saying hello to people. Many of the opportunities I have received came from building genuine professional relationships, networking intentionally, and giving people a face behind the name.
I encourage young professionals to participate, raise their hands, ask questions, and put themselves in rooms where they can learn and contribute. It is important not to let the fear of looking awkward or “cringe” prevent you from pursuing opportunities. When you put yourself out there, you create possibilities that may never have existed otherwise.
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