Her Story
About Rachel
In my early years, I always wanted to do content. I grew up with a little sister who had disabilities, and we would film funny videos together. People would comment and encourage her to stay on her health journey, which is where my personal brand started. I found a passion for connecting female entrepreneurs together and hosted over 100 in-person and virtual events for female entrepreneurs in Austin, Texas, and all over the U.S. I started sharing those stories and other women's journeys on social media, which led me into the entrepreneurial space. Around October of last year, I connected with the School of Hard Knocks team, which has over 21 million followers across platforms and has been creating content for entrepreneurs for the past 4 or 5 years. They were looking to expand into a new channel showing the day-to-day execution behind the scenes of different business owners. I started hosting that new channel, which we launched within the past 90 days, building a new community and taking the entrepreneur space even deeper. We film about 4-5 days a week, going inside and behind the scenes of businesses across every industry. I'm truly just being a student, learning the behind the scenes of these businesses, learning how they start, what works and what doesn't, and then sharing that with my audience.
Her Interview
Ten minutes with Rachel
01What do you attribute your success to?
I attribute my success to the lessons my little sister taught me before she passed away at 16 from cancer. Even though she was younger than me, she was my greatest mentor. I remember chaperoning her at her high school homecoming when she was this 3-foot-tall special needs girl. She wanted to be cool and hang out with the other kids, so I stood back with the teachers. Then all the kids started yelling in a dance circle, and I thought she was getting trampled, but when I pushed through the crowd, she was the little kid dancing in the middle that everybody was cheering for. The teachers said she couldn't be dancing like that because she was twerking to this intense rap music, but I told them I couldn't stop her because she had the biggest procedure scheduled next week in the hospital, which was the procedure she ultimately passed shortly after. She talked about that moment every single day in the hospital as her favorite moment. What I took from that is when you are your true, authentic self, nobody can stop you. Even if they try, they won't be able to stop you. I also learned from the moment she passed that our pains and our heaviest moments in life help us find our purpose. When she was in a coma, I whispered in her ear that I promised to take care of mom, and if she needed to give up, I supported her. She squeezed my hand back and passed a couple hours later. I realized I'd made this huge promise to my sister to be the best version of myself and take care of my family. That why drives me to finding my purpose every single day. Our pains are the exact fuel that will drive us to making the most amount of impact and purpose in our lives.
02What advice would you give to young women entering your industry?
I believe that when you are your true, authentic self, nobody can stop you. Even if they try, they won't be able to stop you. Authenticity is a very overused term right now, and everybody says find your authenticity, be your authentic self, but sometimes people overthink what that truly means. I think the quality of your life is determined by the truths that you speak, and as women, we have such a strong intuition that we know our truths, we know what feels good, we know what's going to be a good business decision or a bad business decision. We already have that authenticity within us, we don't need to find it. When we truly tap into that, speaking our truth and being our authentic self, nothing in the world will be able to stop us. I also want young women to know that oftentimes our pains, our heaviest moments in our life, help us find our purpose. We go through really hard moments, really heavy moments, and we're very emotional women, people, creatures, so we allow our emotions to weigh us down. But I believe in God, and I believe that God would not put those heavy moments on us if He didn't believe that we could handle them. Our pains are the exact fuel that will drive us to making the most amount of impact and purpose in our lives.
03What are the biggest challenges or opportunities in your field right now?
I think the biggest thing, and we like to say it often, is credibility kills all bad attitudes. Even though we have an incredible team and our company has generated content for 4 or 5 years, being a brand new channel, sometimes people want to see that credibility first. I've already, just within the past 2 months, had people say no to an interview, and then once the channel grows a little bit, they're like, oh wait, yes, I'll actually do it. Also, posting on social media every day definitely checks your ego. You have to learn how to overcome the cringe mountain and put yourself out there and not be afraid of people judging. There's positive comments, there's negative comments, and sometimes those negative comments dig deep, but they also help you grow. My favorite thing about my job is people take you places that money can't, and I am in the workforce of relationships. I'm in the workforce of literally just getting to get to know people every day, and I love it, and it overcomes any challenges that I could be facing.
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