Rachel Haight, Senior Manager, Online Sales & Digital Strategy on Influential Women

Influential Woman · Real Estate Homebuilding

Rachel Haight

Senior Manager, Online Sales & Digital Strategy, Ascot Homes

Raleigh, NC

Certifications · Degrees · Memberships

Degree Associate's degree in art/business from community college Member Home Builder Association

Her Story

About Rachel

Rachel Haight is the Senior Manager, Online Sales and Digital Strategy at Ascot Homes, where she leads the full digital buyer journey for new construction homes. This includes managing online brand presence, digital marketing, lead capture, CRM management, and nurturing prospects through the sales funnel until they are ready for on-site meetings. She began her career in the industry approximately six years ago as a listing agent after earning her real estate license and gaining customer-facing experience in model homes. Prior to that, she worked in sales roles including at a bridal boutique where she advanced to supervisor and at Verizon Wireless. Rachel earned an associate's degree in art and business from community college and credits hands-on learning and mentorship for much of her professional growth. She remains active in the Home Builder Association for networking and advocacy, and she volunteers several times a year on Habitat for Humanity builds.

Her Interview

Ten minutes with Rachel

01What advice would you give to young women entering your industry?

It can be absolutely life-changing in more ways than one. The people you'll meet, customers and coworkers. Hearing their stories, being part of a monumental moment in somebody's life. It's an amazing industry, financially lucrative if you work hard. Go for it 100%.

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