Rachel Hofstetter

Meet a visionary leader who transforms brands and cultivates success through the perfect blend of storytelling, human connection, and data-driven strategy. As a dynamic force in the marketing world, she has mastered the art of building "love brands" while fostering high-performance teams that thrive on innovation and happiness.

During her remarkable tenure as Chief Marketing Officer at Chatbooks, she orchestrated a marketing symphony across Brand, Demand, and Product divisions that attracted millions of customers. Her leadership not only drove exceptional business results but also crafted an award-winning workplace culture, culminating in Chatbooks' recognition by Fortune as the best place for women to work in the U.S. in 2021.

Her journey is a tapestry of prestigious roles and entrepreneurial triumphs. From shaping narratives as an editor at O, The Oprah Magazine to penning the best-selling business book "Cooking Up a Business" (Penguin-Random House), she has consistently demonstrated her ability to capture and share compelling stories. Her entrepreneurial spirit shone through in founding guesterly, a technology startup later acquired by Chatbooks in 2015, and in creating an impactful online course that empowered thousands of entrepreneurs with invaluable media expertise.

Her exceptional leadership and innovation have earned her numerous accolades, including the 2020 CMO of the Year award from Utah Business, the 2017 Growth Leadership Award from the Women Tech Council, and recognition among the 2016 Utah Venture Entrepreneur Forum's Peak 100 Top 10 Entrepreneurs. Through it all, she remains committed to her foundational principles: building powerful brands, driving substantial revenue growth, and creating environments where teams can excel and thrive.