Rachel McCullough Holland
Rachel McCullough Holland is a seasoned Multifamily Executive with over 20 years of experience in property and asset management. She began her career at the age of 19 while attending Penn State University, where she earned a degree in Advertising and Public Relations with a minor in Sociology. After obtaining her property management license at 22, Rachel moved to Charleston, South Carolina, and quickly advanced through the ranks of the industry, managing properties across multiple states and honing her expertise in leasing, operations, and client relations.
Rachel spent a decade with Apartment Finder (now Apartments.com, CoStar), where she worked in publishing and online advertising sales, establishing new markets and consistently exceeding revenue goals. She also served as Chair of the Education Committee for the Apartment Association, reflecting her long-standing commitment to industry leadership and professional development. Following her time in sales and publishing, she returned to property management in regional leadership roles with Chartwell Holdings, CF Real Estate, and RPM Living, ultimately serving as Regional Vice President and overseeing multi-state portfolios.
Today, Rachel is the principal of Prominence Property Management & Consulting, where she combines property management, construction consulting, and real estate development. She oversees multiple apartment communities, manages capital projects, conducts construction site inspections, and guides new developments on behalf of developers. Recently, she expanded into residential development, obtaining her Manufactured Home Retail License and applying for her residential builder’s license. Known for her strategic vision, operational excellence, and hands-on leadership, Rachel continues to grow her businesses while mentoring teams and shaping the future of multifamily property management.
• PMIC (Property Manager in Charge)
• Manufactured Home Retail License
• Residential Builder's License (Applied)
• Penn State University - BA
• Property Manager of the Year
• Most Profitable Book/Website Award (Apartment Finder)
• Apartment Association
What do you attribute your success to?
I attribute my success to the breadth of experience and perseverance that have shaped my 27-year career. Starting at 19 while in college, I’ve worked across every facet of the industry—from online advertising sales to property management leadership, leasing, and construction consulting. Two years ago, I took the leap to start my own business, which has since grown into three ventures spanning property management, construction consulting, and land development. Continuing to pursue new opportunities, I recently obtained my Manufactured Home Retail License and am applying for my residential builder’s license, proving it’s never too late to grow and innovate in your field.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is that you can build a successful career while also owning and running your own business. As a woman, it’s possible to excel in your field, take risks, and create opportunities for yourself without compromising your professional ambitions.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is that you can absolutely start your own business and succeed. Stay the course, remain persistent, and never give up—your dedication and resilience will carry you through challenges and open doors to opportunities you might not yet imagine.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges and opportunities in my field right now revolve around growth and expansion as a business owner. Over the past two years, I’ve focused on building a strong foundation for my ventures while pursuing additional licenses to enhance our capabilities. This process presents challenges in navigating regulations and scaling operations, but it also creates tremendous opportunities to diversify services, enter new markets, and strengthen the long-term success of my business.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are balance, curiosity, and connection. Personally, I value time spent outdoors—whether it’s at the beach, gardening, or simply planting something new—as it keeps me grounded and energized. I also cherish travel and exploration with my husband, originally from England, with the goal of seeing more of the world together. Having lived in Charleston, South Carolina, since graduating college, I’ve embraced the community and lifestyle here, which reflects my appreciation for growth, experiences, and the environment around me.