Rachel Kellogg
Rachel Kellogg is a growth and commercial strategy executive specializing in scaling consumer brands across wellness, beauty, CPG, and DTC sectors. With over 20 years of experience, she has built and led commercial infrastructures that drive revenue growth, with a focus on customer acquisition, omnichannel expansion, and brand commercialization. Her expertise spans paid media, subscription lifecycle systems, affiliate and creator programs, and full-funnel go-to-market strategy, with a consistent emphasis on turning early-stage brands into high-performing, scalable businesses.
Throughout her career, Rachel has held senior leadership roles across multiple industries and business models, including direct sales, international CPG expansion, and wellness startups. She rose to the top 0.5% of Mary Kay Cosmetics, earning multiple top-tier sales achievements and building large-scale training systems for leadership development. She later led the U.S. launch of an international CPG company and played a key executive role at Beyond Slim, helping scale monthly revenue from tens of thousands to over $1M within a year while overseeing brand expansion, sales systems, and cross-channel growth strategy.
Rachel’s leadership approach is entrepreneurial, hands-on, and systems-driven, with a strong focus on aligning product, marketing, and operations around measurable growth outcomes. She is recognized for her ability to develop leaders, build high-performance teams, and translate brand vision into commercial execution. Currently, she continues to explore executive opportunities at the VP or C-suite level while focusing on consumer brands positioned for aggressive growth and market expansion.
• California Real Estate License
• North Idaho College - AA
• Top 0.5% of Mary Kay Cosmetics
What do you attribute your success to?
I attribute my success to a lifelong foundation in entrepreneurship, a strong holistic perspective, and a deep commitment to people. Growing up in a family of business builders led me to start my first business at 14 and shaped how I approach every opportunity with a focus on purpose, patterns, and long-term impact rather than isolated outcomes. With over 25 years in sales and marketing, I’ve learned that true growth comes from aligning strategy with people and culture, not just numbers—an approach I applied at Beyond Slim, where I helped scale the business from $25,000 to $1 million in monthly revenue within a year. More than the results, I measure success by the individuals I’ve worked with and the confidence they’ve gained to think bigger, grow further, and recognize their own potential.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to be tenacious and trust that consistent effort matters far more than background or connections. Opportunities tend to follow those who are willing to do the work, stay curious, and keep showing up even when things are challenging or unclear. At the same time, I would emphasize the importance of protecting your own wellbeing—sustainable success requires energy, clarity, and resilience. The ability to lead well over time depends on how well you take care of yourself along the way.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges in my field include navigating increasing regulatory and compliance complexity within the U.S. CPG landscape, ensuring cultural and market adaptation when introducing international products into new regions, and managing geopolitical risks that can quickly and unexpectedly impact supply chains and business continuity. At the same time, there are significant opportunities driven by the rapid expansion of wellness and consumer packaged goods brands, along with the growing ability for both companies and individuals to build strong personal brands, increase visibility, and scale more quickly through digital platforms and global reach.
What values are most important to you in your work and personal life?
The values most important to me in my work and personal life are empowering others and developing leaders, grounded in tenacity and a holistic approach to business. I also strongly believe in encouraging women to prioritize themselves, recognizing that sustainable success starts with wellbeing and self-awareness.
Locations
Beyond Slim
Lincoln, CA 95648