Rachel Rearden
Rachel Rearden is the Chief Executive Officer of Pearl Aesthetic Group, where she is leading the development of Pearl Med Spa in Boca Raton, Florida—a forward-thinking concept redefining the future of skincare and aesthetic wellness. Drawing inspiration from advanced beauty philosophies in South Korea and Japan, Rachel is pioneering a more proactive, preventative approach to skin health in the U.S., emphasizing beauty from the inside out. Deeply involved in daily operations, she works closely with clients and staff, overseeing consultations, treatments, and overall business performance while preparing for continued expansion, including the launch of a second location and a future research division.
With more than 30 years of experience across sales, operations, and the aesthetics industry—and hands-on involvement in aesthetics since 2010—Rachel brings a rare combination of strategic leadership and industry passion. She has built a reputation for transforming underperforming teams, driving revenue growth, and implementing high-impact operational strategies across multi-location businesses. Her leadership roles at organizations such as Ever/Body, Ideal Image, and Evolve Med Spa have included overseeing national expansions, launching new locations, and developing scalable systems that elevate both client experience and business performance. Recognized as one of the Top 25 Sales Executives in Healthcare Technology in 2022, Rachel continues to set a high standard for innovation and execution.
At the heart of Rachel’s work is a lifelong passion for skincare and a commitment to empowering others—especially women—in an industry largely serving female clients but often led by men. With an all-women team, she is building Pearl Aesthetic Group as a brand rooted in authenticity, confidence, and holistic wellness. Her vision goes beyond aesthetics, focusing on helping individuals feel like the best version of themselves at every stage of life. Through continued growth, innovation, and a dedication to excellence, Rachel remains committed to reshaping the aesthetics landscape while inspiring the next generation of leaders in beauty and wellness.
• Maryville University of Saint Louis
Bachelor's degree, Finance and Financial Management Services
• Harvard Business School Online
• Number One Female Car Salesperson for Toyota Nationally (late 1980s)
• Number Three Overall Car Salesperson for Toyota Nationally (late 1980s)
• Number One Salesperson in Company Tenure at Ideal Image
What do you attribute your success to?
I had a fire when I was very young. I had moved to Chicago when I was young, and I hated selling cars. Then in 1989, my apartment burned down and I lost everything, and I had no insurance because I thought, who would steal from me? I didn't think about fire. I lost everything, and that fire ended up being the best thing that ever happened to me because when you have something like that happen, you have one of two choices. You can either figure out how to make it work, or I could have run back to St. Louis, Missouri, and I thought, I'm gonna figure out how to make it work. I put in sales principles that I taught myself, and that's what made a very successful sales career for me for the past 30 years. It all stems from that fire. It really lit a fire under my butt, so to speak, but it was incredibly the best thing that ever happened, and I'm so thankful for that moment. It's really just being a student of life, learning what is successful and what works for you, and duplicating it. Being a student of when I'm out in the public and seeing what works, what I like, and then incorporating that into what I do. I've trained thousands of salespeople across the country, and it's incorporating all of those principles that I learned basically from that fire, and they've worked very successfully throughout.
What advice would you give to young women entering your industry?
I'd say it's just as important to start as it is to end. What I mean by that is that a lot of times I'll hear people that'll start in a role and they want to be manager their first week, and what you learn right now is so important because that's what's going to make you invaluable later. It's okay to make that investment in time, and it's okay to do these things, because that builds the foundation for your entire career. That's what I would say.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge has been that everyone, when you're trying to grow, there's all these companies or people that all want you to invest with them, and you're just trying to get off the ground. I think it's most difficult for me has been discerning what's most important and being able to structure it so we can grow and be successful. I'm in the weeds right now trying to be successful financially and really just determining what's most important. That's been probably the biggest challenge right now. As far as staffing and everything, I've been very fortunate to have a fantastic staff. I have a group of people that I've hired who bring a wealth of experience and knowledge who are go-getters and have really jumped in. No job is too big or too little. They almost read my mind sometimes, and they run with things and are really growing the company. We've had a very successful opening. So the challenges really are just in the minutiae right now.
What values are most important to you in your work and personal life?
It's so cliche to say I want to change people's lives, but I think just empowering people to be confident is what matters. You can't give anyone confidence, you can only empower them to be confident. Not only all of the clients that I've dealt with over the past 17 years and empowering their confidence, but the women that I've worked with over the past 17 years. It's amazing to be in a room and 10 women come up to me and they're like, I'm here because of you, because you gave me a chance. Just giving people the chance and seeing them run with it has been my biggest reward. I'm big on empowering women in this industry because it's very interesting that it's an industry where women are our main clientele, but all these companies are run by men. We're really empowering a team of women leadership. First off and foremost, my whole team is women right now.