Rachel Redmond

She is a seasoned marketing intelligence professional with nearly seven years of experience in data-driven research and strategic analysis across the academic, technology, and consumer goods sectors. Currently serving as Senior Marketing Intelligence Analyst at the University of Michigan College of Literature, Science, and the Arts, she is responsible for delivering actionable insights that inform institutional decision-making and marketing strategy. In this role, she has honed her expertise in quantitative and qualitative research, competitive intelligence, and data visualization. Prior to joining the University of Michigan, she held analytical roles at ForeSee and Escalent, where she developed a strong foundation in customer experience research and market analysis. She also gained early career experience through internships at Gongos, Inc. and The Coca-Cola Company, demonstrating a consistent trajectory of growth and curiosity about consumer behavior. She holds a Bachelor of Science in Marketing from Oakland University, where she was actively involved in TEDx Oakland University, the American Marketing Association, and Student to Professional, reflecting her long-standing commitment to leadership and professional development. She is recognized as a thoughtful, detail-oriented strategist who translates complex data into clear, impactful recommendations.