Influential Woman · Non Profit

Rachel Inca Roca

Latin America Marketing Project Manager, FamilySearch

Lehi, UT

Certifications · Degrees · Memberships

Degree Bachelor's Degree in Information Systems with emphasis in Data Engineering Degree Utah State University Degree Bachelor's Degree in Finance Cert Project Management Professional (PMP) Certification Member Project Management Institute Member Big Ocean Women

Her Story

About Rachel

I actually started my career in data analytics with a background in information systems and finance. In that world, I was much more focused on business objectives and financial data. Through a different opportunity, I was able to jump into the world of marketing analytics, which opened up my experience to where I am now. I currently work as a marketing project manager with an emphasis in strategy and data analytics at FamilySearch, a non-profit organization where I've been for a little over 3 years. As far as working in a non-profit, it's been really rewarding. I feel like the work I do now has an objective where our work directly helps people connect with their ancestry. It helps them feel grounded in who they are as their own personal identity, and also connect with their family members who have maybe even passed on to hear about their stories and find identity in that. Being able to tie where my background is more data-focused into that purpose has been really productive and rewarding. My project focus is Latin America, and I meet with different types of leaders all throughout Latin American countries, including Brazil, Central America, and South America. We look at the last few campaigns, how they've gone, and look forward to the next couple months. A lot of what we do is digital marketing - social media, paid advertising, that kind of thing - but a huge part is also getting awareness for the brand through boots-on-the-ground events. Another big part of what I do is looking at the metrics of our campaigns so far and developing insights for our team so we're able to make strategic decisions based on that.

Her Interview

Ten minutes with Rachel

01What do you attribute your success to?

I've been really blessed in a lot of different ways. Some of my blessings come from my family, having great parents that found a good way to push me and encourage me to do hard things. But I wouldn't say it's all externally motivated. I do think that a lot of where I am right now comes from my own hard work. I am very grateful for the people around me who reached out a hand and given me opportunity. Where I'm at right now is in a large part thanks to that, thanks to the people in my network who saw my potential and were willing to give me a chance. And then from there on, I think I took advantage of those chances that I was given.

02What’s the best career advice you’ve ever received?

I had a manager early on who told me to just open your mouth in any meetings that you're in. I think that opens a lot of doors. Sometimes I don't feel like I'm the most qualified person in the room, or that I have the most to say, but when I do share my perspective and share what I know, I find that it opens a lot of conversations. I'm able to position myself better in my own organization and really play to my strengths, because people know what they are when I've opened up and been able to share that throughout the time.

03What advice would you give to young women entering your industry?

I would tell young women to find something that they enjoy. Especially people that are in non-profits, I would say to find something that you do believe in, that you're willing to stand up for whatever purpose or whatever organization that you work for. In a certain way, you're developing your own personal brand, and so finding something that you do want to make part of your own personal brand is so important, especially when you're starting out.

04What are the biggest challenges or opportunities in your field right now?

Right now, I'm seeing a lot of people who have trouble getting their foot in the door, who have trouble feeling invested at work and invested in their careers. It's such a big part of our lives, and there's things that we can do outside of our careers that help us find fulfillment. One thing that's helped me with that is developing my own personal network in a way that focuses on the people. Developing my own personal network has helped me to be able to move around a little bit more and be able to accommodate myself in a place where I am happy and do feel fulfilled. Using a network to further my own career has really been a game changer.

05What values are most important to you in your work and personal life?

One thing that comes to mind is authenticity. In my personal life, I would say hard work and being diligent. I think those things are all really important to me, personally.

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