Rachel See

Meet a dynamic and forward-thinking Vice President of Marketing who masterfully orchestrates the symphony of content development, advertising, digital marketing, and PR. At the heart of her expertise lies an unwavering commitment to transforming marketing visions into reality, crafting campaigns that not only resonate but deliver exceptional results.

As the Vice President of Marketing at DFS, she leads the marketing initiatives for TundraFMP and AllPoints, powerhouse brands in the U.S. foodservice operations sector. Her leadership has been instrumental in steering the company through transformative changes, including a successful migration of B2C and B2B e-commerce platforms and a comprehensive rebranding effort that unified the Tundra and FMP brands into a cohesive powerhouse.

Under her guidance, the highly trafficked www.etundra.com continues to thrive, while her cross-functional team maintains a robust portfolio of promotions and strategic initiatives across all DFS brands. Her approach to marketing leadership is marked by a constant drive to innovate, embracing new technologies and trends while honoring the effectiveness of traditional marketing strategies.

Beyond the boardroom, she finds inspiration in the majesty of national parks and channels her creativity into crafting video shorts. Her life is enriched by adventures shared with her husband and their two energetic companions - a Border Collie and an Australian Shepherd.

Always eager to expand her professional network, she welcomes meaningful connections and collaborative opportunities. Whether it's discussing cutting-edge marketing strategies, analyzing industry trends, or sharing valuable experiences, she believes in the power of professional dialogue and mutual growth.