Rachel Smith

Rachel Smith is a freelance marketing consultant based in the seacoast of New Hampshire. She has over a decade of marketing experience in the industry, having graduated Syracuse in 2015 with a dual degree in International Relations and Public Relations from the S.I. Newhouse School of Public Communications. After starting her career at the PR agency Solomon McCown & Company, where she advanced from a coordinator to a senior account executive over three and a half years, she moved to a mission-driven startup for another three and a half years. She then spent four years as digital marketing manager at Ave Maria Press, a mission-driven non-profit publishing house that produces books, media, and content to spread the message of Christ to the world. There, she managed all of the Digital Marketing for the brand, from social media and email campaigns to book launches, influencer relations, and more. She was in this role at the forefront of the digital boom, witnessing firsthand the explosion of digital content, diverse media, and e-commerce–and all of its direct impact on sales. She was able to gain invaluable insight into brand management, creative direct-to-consumer engagement, and how to create needle-moving, conversion-driven relatable, content.

In 2025, after becoming a mom to two littles, she spent some time discerning her next steps and where God was calling her. It became clear that it was time to open more space in her schedule to dedicate and focus on her family. Doing so has been one of the greatest joys of her life. She has since transitioned to running her own freelance business, focusing on e-commerce marketing and email campaigns for clients. Some highlights from her freelanace work include: Growing email revenue by over 50% year over year and achieving first milestone goals of both $1M+ and $2M+ in annual email revenue for clients.

Throughout it all, her deep underlying passion is for mission-driven work. It has acted as the driving force throughout her career. She loves to work with brands to achieve their unique goals and always strives to seek the mission-driven aspect of the work at hand. She deeply believes that every product, every message, has the power to change lives and move hearts. She feels strongly that knowing what that is for your brand is key to creating a successful piece of marketing content–whether an email, a social post, or a landing page. It all begins with the mission.

Rachel also created and currently runs the To Grow Good ministry (togrowgood.com), where she contributes to and manages a group of other female writers who publish relatable and moving reflections each Sunday on that week’s Gospel. Through this ministry, she has released over 70 podcast episodes, each featuring a unique and personal conversion story to Christ. She leads the Women at the Well Bible study in her local community, consisting of over 150 women, and she regularly donates meals to those in need through her local chapter of the St. Vincent de Paul Society.

In her spare time, she find joys writing creatively, trying out new recipes, exploring new pockets of the beautiful seacoast, and, most of all, spending time with her husband, two children, and Bernese Mountain Dog, Harbor.