Rachel Spurlock
Rachel Spurlock is a dynamic healthcare technology and sales leader based in Ocala, Florida, whose career spans nearly a decade at the intersection of healthcare, AI, and SaaS solutions. With a Bachelor of Applied Science in Organizational Management from Eastern Florida State College and a Digital Marketing Certificate from the University of South Florida, Rachel has combined academic insight with hands-on experience to drive meaningful outcomes in MedTech and radiology. She began her career in healthcare technology in 2017 and quickly established herself as a top-performing professional, earning recognition such as Microsoft’s President’s Club and leading teams to exceed ambitious sales goals.
Rachel’s professional journey reflects a deep commitment to innovation and operational excellence. At Microsoft, she managed a team of over 40 sales representatives, driving multi-million-dollar revenue while pioneering new strategies for partner and channel markets in healthcare and clinical applications. Currently, as a Senior Sales Development Representative at AIRS Medical, she leverages AI-driven MRI enhancement solutions like SwiftMR and SwiftSight to optimize diagnostic imaging, reduce scan times, and improve patient outcomes. Her approach combines technical expertise, customer-centric problem-solving, and a passion for advancing healthcare through technology.
Beyond her professional achievements, Rachel is deeply engaged in mentorship, community impact, and ecosystem development. She has volunteered with initiatives such as NASA’s PINK Team and the nonprofit We Create Tech, where she serves as a board advisor, helping underserved communities gain access to technology and STEAM opportunities. Known for her empathy, curiosity, and growth mindset, Rachel balances her career with personal interests such as photography, baking, tennis, surfing, and spending time with her three dogs and family. Her leadership philosophy emphasizes connection, curiosity, and grit, fostering environments where teams, customers, and communities can thrive.
• Fundamental AI Concepts
• Align Sales Operations with Business Strategy
• Agile Foundations
• Microsoft Global Hackathon 2024 Executive Challenge Winner
• Microsoft Azure Fundamentals (AZ-900) Cert Prep: 1 Cloud Concepts by Microsoft Press
• Customer Experience Leadership
• Design Thinking: Customer Experience
• Microsoft Global Hackathon 2023
• Microsoft Change Agent: Nonprofit Champion 2024 Badge
• University of South Florida
• Eastern Florida State College- B.A.S.
• QUAL-TECH, INC
• Nuance Presidents Club Achiever 2021
• Team Player & Team Spirit Award
• Board advisor and mentor for the non-profit We Create Tech
• T-ball coach for daughter's baseball team
• Health First
• Who We Play For
• We Create Tech
What do you attribute your success to?
I attribute my success to having grit and a disciplined tenacity - not giving up easily. I always feel like when there's a will, there's a way. I was taught that early on competing in sports and always just being an athlete. As a point guard in basketball, you're gonna have so many missed shots, but none of those matter. It just matters the one that you make. Being an athlete taught me that you don't give up, you don't give up easily. That grit and tenacity really has built my character and inspired others to think outside the box and not give up easily when they get defeated.
What’s the best career advice you’ve ever received?
The best advice I've received from some of the best leaders in sales and throughout Microsoft and other companies I've worked with is to always be curious. Always ask questions, don't be afraid to use your voice, because your unique perspective matters. How you'll help somebody else is also staying curious, so that their lens is heard, because everybody has a different perspective. Everyone's gonna care about something differently. Even though you think you might know the answer, you have to just stay curious and want to know what's the driver for others. I think that matters when you come together, no matter what you're doing. For me, it's helping the people become part of the process as well. Being a connector and a communicator are my superpowers, and I love to bring people together.
What advice would you give to young women entering your industry?
With a deliberate practice and a fearless heart, you can achieve anything. I think people that are interested in going into sales and technology, you have to have heart, because I'm passionate about helping patients and doctors improve the healthcare system, and that's my why of why I love staying in the health field. When you approach anything with that grit, and you just gotta have heart into it, and be passionate about what you're choosing to do, then you'll go far. When passion and purpose intersect, impact follows naturally.
What are the biggest challenges or opportunities in your field right now?
I think the biggest challenge is AI as it continues to be new to all of us. Especially in healthcare, we're getting more exposed to the necessary means to it, but there's still a lot of questions and apprehension. As we grow into how AI doesn't replace the human touch or the human connection, leaning into being personable and human between the AI and the people is what matters most. AI has to be done thoughtfully and meaningfully, and everything it does has to have a good purpose and an audit trail behind it. I choose to work for companies that are really being thoughtful about what they're doing. Stay curious, ask questions, be vigilant about AI, because we have seen a lot of other models out there today that aren't doing that great of work. I've seen how much it can change the lives and impact of others for the better, so just keep finding ways that people are actually showing their studies that they have done. This can be a scary topic for a lot of people as well.
What values are most important to you in your work and personal life?
My top leadership values are curiosity, leading with a growth mindset, grit, and empathy. These are values I hold very much, just to make sure that I'm including everyone in the process. I bring my team along with me. I grew up playing competitive sports, and I was taught early on a team player mindset and a growth mindset, and that's really what's got me where I am today. I lean into empathy and curiosity a lot to solve problems for my customers. I create environments where others can thrive, building others up and leaving it better than I found it.