Rachel Winter

Meet Rachel, a visionary marketing powerhouse who has left an indelible mark on the luxury hospitality landscape. With over 13 years of expertise in brand building and creative strategy, she has masterfully shaped the identities of some of the most prestigious names in hospitality, including Dream Hotels, Moxy Hotels, and the elegant Romer Neighborhood Hotels.

As a transformative leader at Aspen Hospitality, Rachel brings a wealth of experience from her role as Senior Vice President of Brand Strategy and Communications at Highgate, where she orchestrated the public positioning for both the corporate office and an impressive portfolio of 40+ independent luxury lifestyle hotels. Her entrepreneurial spirit shone through as she built the Marketing function from the ground up, expanding the team from a single person to a dynamic group of ten professionals while orchestrating integrated marketing initiatives across global channels.

During her tenure as Senior Director of Marketing at Lightstone, Rachel demonstrated her exceptional ability to launch and establish new properties, specifically spearheading the marketing efforts for the company's Moxy Hotels portfolio. Her collaborative approach and innovative mindset consistently drove remarkable results for both ownership and the brand.

Rachel's journey through the hospitality industry includes significant contributions to Dream Hotel Group, where she expertly cultivated the brand's identity across their expanding property portfolio. Her expertise extends to managing social media and communications for renowned travel brands such as Paradisus Resorts and Booking.com.

Recognition of her talent came early in her career when she was honored among the industry's brightest rising stars in Hotel Management's prestigious "30 Under 30" class. Today, Rachel continues to push the boundaries of marketing excellence, bringing her strategic vision and creative expertise to the forefront of luxury hospitality marketing.