Raenell Balderas

Raenell Balderas is the Director of Retail Operations for her company, where she has worked since 2018. She began her career there as a field merchandiser and advanced to director in 2021 through dedication and on-the-job experience. In her current role, Raenell oversees the day-to-day operations of a program contracted with a large grocery chain that spans 22 states. Her responsibilities include managing resets, remodels, and supporting new store openings while collaborating closely with the customer and cross-functional departments. She leads a team that includes two supervisors, a coordinator, a lead space planner, merchandisers, and analysts. Raenell works from home in Golden, Colorado, but travels as needed to support field teams and lead by example. She holds no college degree but earned her high school diploma from the online Cornerstone Christian Academy. Raenell started her professional career later in life after raising her family, entering the workforce first as an advocate for adults with autism before transitioning into merchandising.