Raichelle Stanturf

I think a lot of my success comes from being willing to learn, being persistent, and genuinely caring about the people I work with. I ask a lot of questions, and if I don’t know something, I’m not afraid to find someone who does.

I also really believe in building relationships. I don’t want to just sell someone a product and move on. I want to understand their business, what isn’t working for them, and whether we can actually make it better. I’ve built relationships with clients that have lasted for years, and I think that comes from being honest, following through, and being someone they know they can call when they need something.

Don’t be afraid to ask questions, and don’t pretend you know something when you don’t. I would much rather say, “I don’t know, but I’ll find out,” than give someone an answer I’m not confident in.

I’ve learned so much throughout my career simply because I’m curious. I want to know why something works the way it does, not just memorize the answer. Especially in healthcare, there is always something new to learn, and I think being comfortable admitting that you don’t know everything actually makes you better at what you do.

Learn as much as you possibly can and don’t be afraid to speak up. There are going to be times when you walk into a room and you’re younger than everyone else, you’re the only woman, or you feel like everyone else knows more than you do. Don’t let that intimidate you.

Ask questions. Find people you can learn from. Know your business. And once you do know what you’re talking about, trust yourself enough to say it.

I also think women sometimes feel like we have to choose between being likable and being ambitious, and I don’t believe that at all. You can be competitive, successful, and confident and still be kind, fun, and someone people genuinely enjoy working with. You don’t have to change who you are to be taken seriously.

Healthcare is incredibly complicated, and I think one of the biggest challenges right now is that providers are being expected to do more with less. They’re dealing with staffing shortages, rising costs, increasingly complicated payer requirements, and a huge administrative burden, all while they’re supposed to be focused on taking care of patients.

To me, that’s also where the opportunity is. Good technology should make healthcare easier, not add another layer of work. At GoRev, we’re constantly looking at where there are unnecessary steps, where money is being left on the table, and where technology can take work off someone’s plate.

I think there’s a huge opportunity for healthcare technology companies that are actually willing to listen to the people using their products. Some of the best solutions come from simply asking, “Why are you having to do it that way?” and then figuring out a better way to do it.

Loyalty, honesty, accountability, and treating people well are really important to me. I’m a big believer that if you say you’re going to do something, you do it. And if you make a mistake, you own it and figure out how to fix it.

I care a lot about relationships, both professionally and personally. I want the people in my life, and the clients I work with, to know that I’m someone they can count on.

I also work hard because I want to enjoy my life. My career is important to me and I’m very ambitious, but I don’t think your job should be your entire identity. I want to be successful, travel, have ridiculous experiences, spend time with the people I love, and actually enjoy everything I’ve worked so hard for. To me, that balance is a big part of what success looks like.