Rakita Lillard-Brown
Rakita Lillard-Brown is the Founder and Principal of Holistree, a leadership and luxury wellness practice dedicated to supporting high-achieving Black women, including CEOs, founders, executives, and therapists. For over a decade, she has designed immersive experiences, retreats, and frameworks that center sustainable leadership, nervous system regulation, and intentional life design. Through Holistree, Rakita created The Resourced Black Woman framework, the Sweet Life Retreats, and the CEO Reset Experiences, all of which provide restorative spaces for Black women to expand leadership capacity, recalibrate, and embody the success they have built. Her work emphasizes that sustainable leadership is not about doing more—it’s about designing lives, systems, and rhythms that can hold responsibility with clarity, steadiness, and grace.
Rakita’s impact spans intimate retreats on four continents, private coaching containers, and corporate leadership engagements, guiding women to redesign work-life rhythms, strengthen self-trust, and cultivate environments that nurture both performance and well-being. She also shares her insights through her newsletter, Designed to Hold, which explores sustainable leadership, restoration, and the lived experiences of Black women leaders. Rakita’s methodology combines wellness education, leadership design, and cultural integrity, creating transformative moments where her clients can fully exhale, reconnect, and step into their next season with clarity and confidence.
Beyond her professional work, Rakita prioritizes family, community, and mentorship. She actively supports her goddaughter and family members, weaving intentionality into her personal life as a complement to her leadership philosophy. She encourages young women entering her industry to ask for help, give themselves grace, and embrace the process of growth without self-abandonment. Rakita’s success and drive stem from witnessing the transformative impact of her work on the women she serves and carrying forward the legacy of being thoroughly supported and loved—values she continues to champion in both her professional and personal life.
• Certified Holistic Wellness Coach
• Certified Life Coach
• Howard University – Bachelor’s Degree
• Influential Women 2026
• Influential Women Network
• Supporting goddaughter's school fundraisers and plays
• Wellness Coordinator, BYP100
What do you attribute your success to?
I attribute my success to being able to witness the transformation that happens when women are loved properly and thoroughly supported. It changes you when you see physically the difference between someone who walks in the door at the beginning of an event or a retreat versus that same person leaving - they look completely different, they move different. Even years later, I get emails or messages from past attendees who are now starting businesses, or they found the love of their life, or they've left a hard relationship, or empty nesters who feel great now and feel the space. That is what makes this worth it for me - knowing and being able to witness what happens when we are allowed the space to figure out whatever it is we need to figure out, and when we're thoroughly supported. It really does change the world, because women accomplish everything, and how much more beautiful it is when you get to the end of it and you're like, wow, I was a part of that. Even if it's just a little moment that they spent with me, that is the best feeling in the world, to feel trusted and to see it happen. I knew this all along, I knew this is who you could be, and to see it happen. On a personal level, my mother was one of those women who, when she was loved properly and supported thoroughly, was thriving, and that is a legacy that I will forever want to share as long as I can.
What advice would you give to young women entering your industry?
My best advice is honestly two-part. First, ask for help more often. Even when you think you don't need it, there's always a space and an opportunity to receive help. And then also just give yourself grace, because we're not going to always get it right. It's not always going to feel good, but I think we're so hard on ourselves and give others way more leniency than we give ourselves. So just the reminder of grace, and being comfortable with asking for help.
What are the biggest challenges or opportunities in your field right now?
I'm always trying to figure out what the right sweet spot is for retreat length, because I never want time or money to be the reason that women don't get what they need or dream of. I think there's always a way for that, so we're always playing around with what the perfect length of time is for an experience. We offer annual international retreats that are usually 5 to 7 days long, but we also try to offer smaller retreats that are domestic for people who maybe can't take off a full week, or can't travel, or are not ready to travel outside of the country. So we do smaller experiences over a weekend, about 2 to 3 days, and sometimes we do day retreats.
What values are most important to you in your work and personal life?
I'm really proud of being able to find a beautiful balance between my work and personal life. I try to make it a point to incorporate all of the things that I love in what I do. I'm at this stage right now where spending as much time with family is super, super top priority for me. I literally put it on my calendar - family time - and it could be something as little as being on the phone with my sister for an hour and a half. If we didn't have it on the calendar, I don't know if it would have happened. My free time is mostly spent with my family. My sister's a new mom, and watching her baby grow up and navigate the world, and my goddaughter is growing up, and it's so fun to just sit back and watch how they figure out what's happening. I want to make it a priority to create those memories, because things happen so quickly. I don't want to forget, or I don't want to lose that vision, so that's what I've been doing in the last 2 years, really, really doubling down on that time that I spend with them.
Locations
Holistree LLC
Brooklyn, NY 11213