Her Story
About Randi
Randi Hudson is a health and wellness professional based in the St. Louis area. Her fitness journey began in 1994 when her son asked to become a personal trainer, leading her to get certified and start her own business. She founded Shred University in 2010, a private gym where she manages operations and a team of coaches while personally training clients in the mornings. Hudson also co-owns Vadura, a vegan food business with her fiance, which includes a food truck and plans for a brick-and-mortar location. She holds an accounting degree and an NASM certification. Hudson attributes her success to being comfortable with change and values integrity above all, along with faith and family. She advises young women entering the industry to give themselves grace during bodily changes and to avoid comparing themselves to internet images.
Her Interview
Ten minutes with Randi
01What do you attribute your success to?
I am successful for one main reason, and that is I'm very comfortable with change. To the point where, if there's not any change, I'm wondering, am I growing? Even though sometimes change is very, very difficult, especially in a volatile market, when things are hard and the economy's hard, change is a great conduit for growth. When I'm having those uncomfortable moments and my business has to shift, I know the growth potential is there, so I try to just be nimble enough to go with the flow.
02What’s the best career advice you’ve ever received?
I had a great coach named Barb who said always be caught doing the right thing. She would say it repeatedly when I was in the banking industry. I still message her today and we're still friends. It means don't level off once the big people are in the room. Always doing the right thing, you won't be caught off guard.
03What advice would you give to young women entering your industry?
Please stop looking at the internet because every single body is different. Every female that I train, we're all different especially at different ages. Things change with our bodies in the 30s, after having a baby, and menopause is a completely different set of ways to turn. Give yourself grace during the different changes in our bodies and stages in life. My male coaches I have to make sure I educate them on training females.
04What are the biggest challenges or opportunities in your field right now?
The opportunity that I have is the level of service is very attractive to the white customer. I am still relative in my market. Some of the challenges is the economy. For the vegan line Vadura we have a food truck and are about to have a brick and mortar but the economy is a challenge right now.
05What values are most important to you in your work and personal life?
Integrity is everything. We are a small business and everyone is on reoccurring payments so when you're out of town and you have time in the bank I oftentimes will send out reminders. Integrity is everything to me. And of course your faith and family. We're always right there.
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