Influential Woman · Public Relations Marketing
Rashonna Moore
PIO | Marketing Director, C P P & PR
Edmond, OK
Her Story
About Rashonna
She is a seasoned public relations, marketing, and media professional with over two decades of experience in strategic communications, brand management, and media production across government, broadcast, and entertainment sectors. Currently serving as Public Information Officer and Marketing Director for the City of Del City, she leads public affairs, media relations, and marketing strategies to enhance community engagement and brand visibility. Her career includes over 19 years at Sinclair Inc., where she worked across media, engineering, and production roles. She also serves as Media Correspondent for BET Networks, covering major events including the BET Awards, Soul Train Awards, NAACP Awards, and Black Girls Rock. Additionally, she serves as Director of Communications & Marketing for the Russell Westbrook Why Not? Foundation's LAYUPS2STANDUP Comedy Show, overseeing public relations, event planning, crisis management, content development, and fundraising. She also works as Marketing & Public Relations Officer for Goldman Sachs, focusing on influencer marketing, branding, partnership management, and wealth management marketing strategy. She holds a Master's degree in Mass Communications and Journalism from the University of Central Oklahoma and an Associate's degree in Radio and Television Journalism from Rose State College. She is certified in Google Campaign Manager 360. She is recognized as a strategic, creative, and highly connected communications leader who builds powerful brands, manages high-profile talent relationships, and drives meaningful community impact across multiple industries.
Her Interview
Ten minutes with Rashonna
01What do you attribute your success to?
God gets ALL the glory & my grandmothers ability to make me believe in myself when no one else did.
02What’s the best career advice you’ve ever received?
"Don't Dress for the Job You Have, Build the Network for the Job You Want"
While appearance matters, relationships matter more. The best advice is to treat your career like a business where your network is your greatest asset. It’s not just about who you know, but who knows what you are capable of. Build genuine connections across different levels and industries long before you actually need them.
03What advice would you give to young women entering your industry?
1…. Master the Art of the Pivot (and Protect Your Portfolio)
The landscape changes fast—technologies shift, platforms evolve, and strategies that worked six months ago might be obsolete tomorrow. Don't marry a single tool or a single medium; marry the skill of storytelling and strategic execution. More importantly, document your wins from day one. Keep a personal case-study file of the campaigns you launch, the traffic you drive, and the problems you solve. When it’s time to negotiate your worth, data is your loudest voice.
2. Don’t Shrink in Rooms of Influence
When you get a seat at the table—whether it’s a pitch presentation, a corporate board meeting, or a creative brainstorming session—speak up. It is easy to let imposter syndrome whisper that you should just observe. But you weren't brought into the room just to take notes; you were brought in for your perspective. Trust your instincts, trust your training, and deliver your ideas with authority.
3. Your Reputation is Your Currency
This industry can feel massive, but the professional circles are incredibly small. How you treat vendors, colleagues, clients, and even your competitors matters. Be fierce about your goals, but maintain unshakeable integrity and professionalism. A reputation for being both brilliant at what you do and reliable to work with will open doors that no resume ever could.
04What are the biggest challenges or opportunities in your field right now?
The Challenge: AI Homogeneity & The "Average" Trap
The Reality: Generative AI has become standard operating procedure, with over 80-90% of marketing and PR teams integrating it into daily workflows for drafting, brainstorming, and editing. Because anyone can spin up a press release or blog post in seconds, the internet has been flooded with a sea of generic, look-alike content.
The Bottleneck: Traditional media gatekeepers are shrinking; there are fewer journalists covering beats, and their inboxes are overflowing with automated, AI-generated pitches. Volume-based outreach tactics are backfiring completely.
The Opportunity: The Rise of "Brand POV" and Authority
Because AI has erased the competitive advantage of volume, distinctiveness and human-led authority are the new growth engines. The real winners are brands doubling down on deep, original research, executive thought leadership, and hyper-personalized journalist outreach. Success belongs to those using AI as an efficient infrastructure co-pilot while ensuring the final strategy and emotional intelligence remain strictly human.
2. The Challenge: The Strict Demand for Revenue ROI
The Reality: Executives are tightening budgets and viewing communications as discretionary spending unless teams can confidently link efforts to business growth. Roughly half of all PR and marketing professionals still struggle to prove ROI beyond vanity metrics like "potential reach" or "likes."
💡 The Opportunity: Data-Driven Strategic Counsel
The line between marketing and public relations has completely converged. Professionals who can step away from basic activity metrics and speak the language of leadership—connecting narrative to commercial Key Performance Indicators (KPIs) like lead quality, customer acquisition cost (CAC), and pipeline velocity—are earning invaluable seats at the executive table.
3. The Challenge: Search Engine Fragmentation & Declining Web Traffic
The Reality: Traditional SEO is shifting. With the rise of AI-mediated answers and search tools directly summarizing information, user search behaviors have drastically transformed, resulting in a noticeable decline in organic web traffic for basic informational queries.
The Opportunity: GEO (Generative Engine Optimization) & Owned Spaces
PR and marketing are shifting from simply shaping human perception to optimizing for what machine algorithms confidently recommend.
GEO Strategy: Because generative search engines pull heavily from credible, independent journalistic outlets and original case studies, earned media now dictates your visibility gap in AI search results.
Gated and Direct Communities: Audiences are actively tuning out algorithmic noise and retreating to trusted, human-curated micro-spaces. This creates a massive opening to build deep equity in owned channels, such as high-value email newsletters, private community networks, and video-first podcast spaces.
05What values are most important to you in your work and personal life?
Honesty
Loyalty
integrity
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