Influential Woman · Esports/Video Games, Sports, Entertainment
Reagan Thomas
Founder
Pittsburgh, PA
Her Story
About Reagan
My main focus is partnerships and understanding how to create those types of pipelines that enable you to meet the needs of who your audience is. In starting a company and building it from ground zero, a typical day involves a lot of phone calls, getting up and going into Zoom meetings, speaking to people, writing grants, and working on business plans. I just graduated with my master's, so I'm also sharing certain parts of my plan with my professors and ensuring that I'm going in the right direction, as well as consulting with my mentors. Throughout my 24-year career in mass communications, I've worked in fashion as a Marketing Director, Marketing Coordinator, and in product placement. I've been a Special Event Producer for Macy's South, overseeing young men's and juniors departments, and I executive produced a television show with Macy's for back to school. I've worked with Tyler Perry Studios, CW, the Pittsburgh Film Commission, and in radio for Sheridan Broadcasting and CBS Radio. I made a major transition from living on the West Coast and in Atlanta to coming home to take care of sick parents, which caused me to pivot and stop working for the first time. When I wanted to go back into the work industry, I was asked to teach middle school kids, which was a whole different direction but allowed me to come face-to-face with my target audience and ask them any question I wanted. That's where sports came in, as young ladies told me about wanting to go into flag football and ballet, and I started understanding NIL. Parents knew I had a lot of relationships, and I started speaking to scouts and friends who are actual agents, which is how I arrived at R&D Generations Sports and Entertainment Agency, which includes video gaming. I'm a systems builder who understands how to use foresight and build systems for innovation.
Her Interview
Ten minutes with Reagan
01What do you attribute your success to?
I attribute my success to being a visual learner. I can go back to high school where people make you feel as if the way you see the world, or the way you tell a story, isn't accurate because it's not how they live their life or they would have approached a situation. And therefore, they try to get you to think more linear, opposed to visuals. So I think it's very important to understand learning styles, because that way you know everybody is different. And for me, being in the classroom, I was fortunate enough to be able to teach them that way. Understanding that everyone has different learning styles and being able to see the world visually, rather than linearly, has been key to my success.
02What’s the best career advice you’ve ever received?
The best career advice I received was from Miss Cicely Tyson, who would tell you to stand up straight when you were speaking to her. I was working on a Tyler Perry movie, and she talked to me about contracts. She said, 'Oh, you expected to come in, me to come in, and just sign this,' like most young people do. They look over contracts quickly because their agents and different people go over them. But she told me, 'Let me tell you, you always stay on your business. You make sure you read everything that comes across.' She said that's what gives you longevity. A lot of times I hear people say, oh, it's the small print, and I always hear her tell me, because unfortunately she's now deceased, but I always hear her say, 'Read it.' She was one of the big African American stars that got Black women started, and she was absolutely amazing.
03What advice would you give to young women entering your industry?
Think. Always have a strategy, a plan of action. And understand the partnerships. So many times, I've seen people go after something because you like it, but that's not what comes easy to you. You have to do what makes you feel good, because you have to be able to complete the task. Somebody is depending on you and other staff. You're going to change somebody's life, whether it's 10,000 people you touch or whether it's one person. You gotta hone in on that skill, and not just do it because others want that for you.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge is tapping into name, image, and likeness (NIL) and making sure people understand what that means exactly. Making sure that they understand the contractual agreements, and what you're giving up, and what you're stepping into. Parents have their own way and their motivation, kids see it another way, and everybody has this big idea for what to do with this kid. At the end of the day, it's crazy because the world expects this kid to grow up and understand all of this. It's about helping young people navigate these complex agreements and opportunities while managing the different expectations from parents, agents, and others who all have ideas about what's best for them.
05What values are most important to you in your work and personal life?
I always give young people this advice, and they ask me this all the time: enjoy the moment. So many times when you're doing a project or a program, when you're a creator, it's always about what's next. But I've learned after these 24 years, sometimes you need to enjoy what you do, because you might not get a second chance to do it or to affect the same audience. It's important to be present and appreciate the work you're doing in the moment, rather than always rushing to the next thing.
Keep Exploring
More Influential Women · Pennsylvania
Join Influential Women and start making an impact. Register now.