Reba Haskell
Reba Haskell is a seasoned hospitality educator and industry professional with over 25 years of experience in restaurant operations, catering management, and higher education. She works at the Conrad N. Hilton College, University of Houston, as a Lecturer, where she specializes in food and beverage management, cost controls, experiential learning, and event operations. Recognized with multiple teaching excellence awards, Reba is passionate about shaping the next generation of hospitality leaders and sharing her extensive industry expertise.
In addition to her academic role, Reba is the Principal of Creative Kicks Projects & Consulting, providing creative marketing and operational consulting for hospitality businesses. Her work spans promotional strategy, social media management, brand development, and operational efficiency, with a focus on enhancing guest experiences. She also offers expert witness services in restaurant operations, training, and best practices. Prior to her current roles, Reba held leadership positions at Pappas Restaurants, Inc., managing kitchen and floor operations as well as event planning and catering sales.
Outside of her professional work, Reba has been married for 18 years and is a proud mother of two children: a 16-year-old son and a 13-year-old daughter. She enjoys supporting her son at baseball games and cheering on her daughter at cheer events. An avid creative, Reba loves making personalized gifts and exploring all forms of artistic expression. She is also a competitive powerlifter with five years of experience, reflecting her dedication, discipline, and drive in all aspects of her life.
• Concordia University Chicago - BBA
• University of Houston - MHM
• 2024 Catered Event of the Year ($50,000-$100,000)
• 2023 Teaching Excellence Award
• Provost's Core Teaching Excellence Award
What do you attribute your success to?
I attribute my success to a combination of innate curiosity and a willingness to take calculated risks, even in the face of potential failure. I have always approached challenges with a mindset that few obstacles are insurmountable. Coupled with this, my years of experience in operations have honed my ability to coordinate complex projects, manage diverse teams, and execute initiatives efficiently, which has consistently driven successful outcomes.
What’s the best career advice you’ve ever received?
The best career advice I ever received was: 'If you’re looking for advice, ask for money; if you’re looking for money, ask for advice.' It taught me the value of seeking guidance from experienced professionals and understanding that true insight often comes with opportunity—sometimes more than a direct financial gain.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to be comfortable with being uncomfortable and to embrace taking chances. Growth happens outside of your comfort zone, and the willingness to take calculated risks often opens doors to opportunities you never imagined.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges and opportunities in my field is working with kids in a way that has a lasting impact. Often, they may not immediately recognize the lessons they’ve learned or their value. The true reward comes years later, when they reflect back and realize how those experiences have shaped their growth and development.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are kindness and respect. I believe in treating and managing people with empathy, fairness, and integrity, creating an environment where everyone feels valued and supported.