Rebbeca Beers, Managing Director, Salesforce Practice on Influential Women

Influential Woman · Salesforce Implementation and consulting

Rebbeca Beers

Managing Director, Salesforce Practice, Canopy Management Consulting Group

Tallahassee, FL 32312

11Years experience

Her Story

About Rebbeca

She is a distinguished Salesforce solutions leader and managing director with over two decades of experience spanning communications, marketing, client relationship management, and technology strategy. She currently serves as Managing Director of the Salesforce Practice at Canopy Management Consulting Group, where she guides organizations toward leveraging Salesforce to its fullest potential. She holds 16 Salesforce certifications and brings 10 years of Salesforce implementation experience with a focus on public sector clients.

Prior to this role, she served as Director, Public Sector at Provisio Partners and as Senior Director of Solutions, Public Sector at Coastal Cloud, where she led key initiatives, mentored teams, and drove customer engagement across an eight year tenure. Over her time at Coastal Cloud, she also held the roles of Director of Public Sector Technology, Team Leader, Project Manager, and Solution Architect. Earlier in her career, she worked in client and communications roles at ITT Corporation and ArvinMeritor.

She holds a Master of Business Administration from Walsh College, a Bachelor of Arts in Performing Arts from Oakland University, and an Associate's degree in Liberal Arts from Oakland Community College. She is recognized as a strategic, results-driven, and collaborative leader who combines deep technical expertise with strong business acumen to drive digital transformation, client success, and organizational growth.

Her Interview

Ten minutes with Rebbeca

01What do you attribute your success to?

I attribute my success to being willing to keep learning and to invest in people along the way, even when the path didn't look like a straight line. Every chapter of my career built on the one before it. Communications taught me how to connect with people. Analytics taught me how to solve problems. Consulting taught me how to lead change. And leadership has shown me that the greatest impact comes from building talented teams that can accomplish far more together than any one person can alone. I'd also say loyalty and follow-through matter more than people give them credit for. When I joined something, even when it wasn't not my dream job, I invested in it, in the people, the clients, and the mission, and worked to build something real. That combination, staying curious while also staying committed, is what I'd point to most.

02What’s the best career advice you’ve ever received?

The best career advice I've received, in my own words, is to have confidence in myself and in what I'm doing, along with a willingness to keep learning and growing.

Someone once gave me advice along these lines: even if you don't feel it, act like you belong and your voice matters. That stuck with me. Early in my career, it would have been easy to hold back or wait until I felt fully ready before speaking up. That advice pushed me to contribute anyway, even before I felt confident. Over time I've learned that confidence doesn't mean having all the answers. It means being willing to ask good questions, make decisions, and continue learning, even when you don't feel ready. And because the technology, the roles, and the organizations I've worked in have never stopped changing, staying willing to change along with them, rather than resisting it, is what's allowed me to keep growing.

03What advice would you give to young women entering your industry?

First, don't be afraid to try different things, and jump in with your whole self. Consulting rewards people who are willing to learn a new client, a new industry, or a new problem quickly, so don't wait until you feel like an expert to contribute.

Second, never stop learning. The technology will continue to change, whether that's new platforms, new tools, or new capabilities like AI, but curiosity and adaptability will always be valuable.

Third, invest in relationships. Your network becomes one of your greatest career assets in consulting especially, since so much of the work depends on trust with clients and colleagues. This took me a long time to learn. I always wanted to make it on my own merits, not because someone I knew knew someone else. But as my experience grew, I learned those relationships get you in the door, and the merits are what keep you there.


04What are the biggest challenges or opportunities in your field right now?

The biggest challenge in the field right now is that the pace of technology, especially AI, is outstripping how quickly organizations can actually adopt it.

In government specifically, agencies often want the benefits of AI and automation, but they're constrained by procurement cycles, data governance requirements, change management capacity, and simply the time it takes to build trust in new tools. As consultants, our job isn't just to implement the latest capability, it's to help agencies close that gap between what's technically possible and what their people and processes are actually ready to use well.

That's part of why I stay engaged in the technical side even as my role has become more strategic. Understanding emerging capabilities like AI and Data Cloud firsthand helps me guide clients toward adoption that's realistic for where they are, rather than chasing every new feature.

05What values are most important to you in your work and personal life?

The values I lead with are trust, transparency, and accountability. I believe people perform their best when they know they're supported but also challenged to grow. I'm also deeply loyal, to the people, clients, and mission of the organizations I'm part of. I don't see a role as just a stepping stone, so I invest fully wherever I am. And I believe in continuous learning as a responsibility, not just a personal goal. Whether that means earning a credential or staying hands on with emerging technology, I think leaders owe it to their teams to keep growing.

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