Her Story
About Rebecca
I'm a Talent and Creator Director at Autumn Communications, a PR agency where my entire career has been focused on influencer marketing. What I do is really marry together brands and the right type of influencers and creators to drive impact and influence overall. When we get a client, we come up with a strategy of how they want to show up online and what they want their customers to know. We make a rock-solid strategy on how to present themselves online and where they want to show up, whether it's on social media, at an event, or on the red carpet. We use a bunch of data to see not only if the creator or person lines up with the brand ethos, but also if they're talking to the right audience. It runs the gamut from mega celebrities like Zendaya all the way down to super nano influencers who have maybe a thousand followers on Instagram. It's just finding that right story to tell and who we're telling it to. At my core, I'm a teacher and a builder, and where I've landed in my career makes a lot of sense because you kind of have to build the blocks to a communication strategy and create it from scratch.
Her Interview
Ten minutes with Rebecca
01What do you attribute your success to?
I credit a lot of my inner drive to my mom. I'm second-generation Mexican-American, and my mom has a really powerful mom, so both my grandparents have been so supportive, telling me to do what I want and chase my dream. I think I give a lot of credit to probably my mom and the women in my life, just because since I've been little, they're like, whoa, she has a lot of energy, like she's gonna run. I guess I'm gonna let her run. They didn't put me in a box. They were very much like, she's gonna do what she's gonna do, and we're not gonna put her in a box. That encouragement and freedom to be myself and pursue what I wanted, even when it didn't fit into traditional categories, has been the foundation of everything I've achieved.
02What advice would you give to young women entering your industry?
If I had to give advice, I would say advocate for yourself and try. There's a lot, especially in corporate America, and in the PR I do, it's very female dominant. I remember I worked at Ogilvy for a bit, and that's just a powerhouse of an advertising legacy, and I was always a little nervous a lot of the time to be in the room with people making decisions and coming up with ideas, and I was like, oh, these are just people. So kind of just understanding to advocate to be in the room, number one, and then two, trying. The worst that can happen is you'll fail, but you'll get back up again. I think that only happened because I advocated for myself, where I was like, well, I don't want to be a traditional marketing person. I like that, but I don't want to be a classic strategist. I don't want to be a true blue publicist. I want to be something that I don't know what it looks like, but I know it's out there.
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