Rebecca Welsher Kaplan

Rebecca Kaplan serves as Chief Marketing Officer at Slice Merchant Services, a company headquartered in New Jersey with a national footprint in point-of-sale and credit card processing. She leads efforts in scaling brand awareness and revenue growth through digital strategies, drawing on her expertise in building brand equity and consumer sentiment. Kaplan began her career on Wall Street in a middle-office role at Bear Stearns before transitioning to marketing around 2006 or 2007, where she applied analytical skills to digital marketing in the luxury hospitality sector. She advanced to become an expert in international hospitality, collaborating with organizations such as Google, Meta, and Amazon on digital technologies, and successfully pivoted large organizations during the COVID-19 pandemic to develop alternative revenue streams. Kaplan earned her degree from Syracuse University and completed a postgraduate revenue management program at Cornell. She attributes her success to a desire to make her younger self proud and values good character, reliability, and honesty in both professional and personal spheres. She actively supports veteran and active military programs through her organization and advises young professionals to seek mentorship, build workplace relationships, and develop soft skills.