Rebecca Laing- Austin, Retail Sales Leader on Influential Women
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Influential Woman · Insurance and Financial Services

Rebecca Laing- Austin

Retail Sales Leader, AAA- The Auto Club Group

Kalamazoo, MI 49048

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Certifications · Degrees · Memberships

Degree Kaplan University Degree University of Farmers Degree The American College of Financial Services Degree Baker College of Flint- B.B.A. Degree Saginaw Valley State University - College of Business and Management Member Risk and Insurance Advisory Board for Flat Ferris State University

Her Story

About Rebecca

Rebecca Laing-Austin is an accomplished Retail Sales Leader with AAA–The Auto Club Group, bringing over two decades of experience in the insurance and financial services industry. Her career began in agency ownership, where she successfully led Laing Austin Insurance Agency Inc. for more than 16 years before transitioning into leadership roles with top national providers like Farmers Insurance, Allstate, and AAA. Known for her expertise in Property & Casualty, Life, Disability, Health, and Commercial Insurance, Rebecca has built a reputation as a skilled business consultant and trusted advisor who empowers agents to grow their businesses and serve their communities effectively.
Throughout her career, Rebecca has demonstrated a deep commitment to leadership development, customer service excellence, and ethical business practices. At AAA, she oversees multiple markets across Michigan—including Grand Rapids, Portage, Kalamazoo, and Battle Creek—where she drives sales performance, mentors teams, and fosters a culture of accountability and integrity. Her background in business administration from Baker College of Flint and her certification in Business Coaching from Saginaw Valley State University reflect her dedication to continuous learning and professional growth.
Beyond her corporate accomplishments, Rebecca is deeply engaged in community service and education. She has served as a Risk and Insurance Management Advisory Board Member at Ferris State University for over a decade and previously volunteered with Newaygo County Safe Kids, promoting child safety awareness. Whether leading teams, mentoring future professionals, or giving back to her community, Rebecca exemplifies the values of leadership, resilience, and service.

Her Interview

Ten minutes with Rebecca

01What do you attribute your success to?

I attribute my success to the journey of building my own firm from the ground up, successfully selling it back into the business, and continuing to grow through leadership and management roles.

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