Rebecca Murray
Rebecca Murray is a Senior Strategic Individual Contributor and Program Leader specializing in enterprise AI and data platform adoption. Based in Dallas, Oregon, she is known for building and scaling internal programs that turn complex, fast-moving technology into repeatable systems people actually use. Her work centers on embedding AI thoughtfully into real operational workflows—improving time-to-value, execution quality, and long-term adoption for enterprise teams navigating modernization at scale.
Over nearly four years at dbt Labs, Rebecca progressed through roles of increasing scope, ultimately operating at a principal-level as an owner of enterprise onboarding, activation, and partner enablement programs. She created and scaled the company’s Managed Onboarding program, personally leading more than 200 enterprise implementations and supporting over 600 total activations. Her work reduced average onboarding timelines from roughly six months to under seventy days, supported adoption tied to more than $200 million in enterprise revenue, and helped scale services programs beyond $5 million. She also designed and launched dbt Labs’ Authorized Onboarding Partner Program and Advocate Accreditation initiative, issuing hundreds of partner accreditations and strengthening global delivery without sacrificing quality.
Rebecca’s professional philosophy emphasizes clarity, curiosity, and durable system design. She brings a people-first approach to AI and platform adoption, treating programs like products and using applied AI to reduce friction, automate repeatable work, and enable teams to operate independently at scale. Alongside her professional achievements, she serves as Family Association President for Monmouth Montessori School and balances her career with life as a dedicated single parent. Recognized as an Influential Woman 2026 representing Dallas, Oregon, Rebecca continues to seek high-impact roles and consulting opportunities focused on applied AI, enterprise enablement, and sustainable system design.
• Dbt Advocate Accreditation
• Dbt Labs Authorized Trainer
• Oregon State University – Master of Science (MS), History
• Oregon State University – Graduate Certificate, College & University Teaching
• Oregon State University – Bachelor of Science (BS), History
• Chemeketa Community College – Associate Degree, General Studies
• Influential Women 2026
• Family Association President, Monmouth Montessori School
What do you attribute your success to?
I attribute my success to confidence, curiosity, and a consistent willingness to learn. I entered the technology and data space without a traditional background, which required me to ask thoughtful questions, listen closely to customers and colleagues, and build expertise quickly. My foundation in customer support strengthened my empathy and problem-solving skills, allowing me to design programs that deliver measurable value and scale sustainably.
What’s the best career advice you’ve ever received?
Stay curious, ask questions without fear, and never assume you must already know everything to succeed. Growth comes from learning in real time and stepping into opportunities even when the path feels unfamiliar.
What advice would you give to young women entering your industry?
Do not let inexperience intimidate you. Technology and AI are constantly evolving, which makes curiosity and adaptability just as valuable as technical expertise. Build relationships, seek mentors, and trust that your perspective belongs in the room. A willingness to learn can become your greatest professional strength.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges is helping organizations adopt rapidly evolving AI and data technologies while maintaining strong customer outcomes. At the same time, this creates a powerful opportunity for leaders who can bridge innovation with human-centered onboarding, enablement, and system design to ensure adoption is both effective and sustainable.
What values are most important to you in your work and personal life?
Resilience, adaptability, continuous learning, and meaningful impact guide both my professional and personal life. Balancing career growth, advanced education, and single parenthood—particularly through the challenges of the COVID-19 era—has reinforced my commitment to perseverance, stability, and building long-term opportunities. I also value creativity and mindfulness, which I express through my hand-embroidery work.