Rebecca Rose Susko
Rebecca (Everett) Susko is an accomplished marketing strategist based in Brimfield, Massachusetts, with a focus on building customer-centric growth engines and elevating brands through multimedia storytelling. Over the course of her 10-year career, she has leveraged data-driven insights to craft engaging campaigns, foster meaningful audience connections, and drive measurable business growth. Her expertise spans brand amplification, cross-functional collaboration, customer advocacy, and content marketing.
As Head of Brand & PR at Software Finder, Rebecca leads initiatives that strengthen visibility, credibility, and connection across global markets. She also founded Rebecca Susko Consulting, where she helps organizations develop strategic content marketing, brand storytelling, and customer engagement programs.
Previously, Rebecca served as Marketing Manager at Quantified.ai, where she scaled lead generation efforts, expanded social engagement, refreshed customer advocacy programs, and produced survey-driven reports that informed business strategy. She also held key roles at TrustRadius, including Marketing Program Manager and SEO Associate, where she orchestrated large-scale programs, optimized content performance, and implemented data-driven marketing strategies.
Her early experience includes positions as an SEO Specialist at SeniorAdvisor.com and a Senior Sales Operations Specialist at Web.com, which laid the groundwork for her expertise in online advertising, content strategy, and cross-team collaboration.
Rebecca earned a Bachelor of Science in Marketing Communications with a minor in Broadcast Journalism from Emerson College, where she was active in athletics and student leadership. She also holds certifications in Customer Advocacy and Unconscious Bias, underscoring her commitment to professional growth and inclusive marketing practices.
• CAP Certified
• Emerson College - BS
What do you attribute your success to?
I attribute my success to good leadership, which has guided me in making strategic decisions and fostering a positive environment for those around me.
What’s the best career advice you’ve ever received?
The best career advice I ever received was, "Don't wait until you're fully qualified. Jump into opportunities and learn as you go." This mindset has pushed me to take on challenges and grow continuously.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge in marketing and PR today is earning and sustaining attention in a trust-thin environment. Buyers are overloaded with information and automation, so the brands that win are the ones that show real credibility, not just visibility.
For Brand and PR teams, that means shifting from broadcasting to building belief. You can’t outspend the noise anymore; you have to out-trust it.
The opportunity is that AI and analytics now let us measure the business impact of brand storytelling—how credibility fuels conversions, not just impressions. This is opening the door for brand leaders to become true business drivers rather than support functions.
The next frontier is finding balance: using technology to accelerate insight while keeping human judgment and creativity at the center. The brands that strike that balance—data-informed and emotionally intelligent—will define the next era of growth.
What values are most important to you in your work and personal life?
I deeply value empathy, collaboration, and impact. I believe in understanding others, helping people succeed, and doing work that creates lasting, relational impact. Whether that’s for a team, a brand, or a community.
Locations
Software Finder
Brimfield, MA 01010