Rebecca Umberger

Meet a dynamic strategic marketing executive who's revolutionizing the public sector marketing landscape. With a rich background in corporate America, she now channels her expertise into transforming IT companies, distributors, partners, and resellers. Her mission? To help businesses not just survive, but thrive in federal, state, local, education, and commercial markets through strategic brand launches and precision-targeted messaging.

As a leader, she embodies the perfect blend of coach and servant leader, inspiring teams through collaboration and genuine connection. Her impressive toolkit spans the cutting-edge of marketing technology, from sophisticated Account Based Marketing platforms like ITSMA and AI Demandbase to comprehensive sales enablement solutions including SFDC and RainKing.

Her campaign marketing prowess is evident in her masterful use of modern marketing platforms such as Eloqua, Hubspot, and LinkedIn, combined with deep expertise in agile processes, social media strategy, and multi-channel marketing approaches. Her vertical marketing experience cuts across crucial sectors including federal, state and local government, education, finance, healthcare, and retail.

What sets her apart is her proven track record in navigating corporate mergers & acquisitions, where she expertly manages working groups, maintains staff retention, achieves cost reduction goals, and ensures deadline compliance.

Beyond her professional achievements, she stands out as an active community volunteer who truly believes in leading by example. Her appetite for learning and embracing new tools is matched only by her courage to take calculated risks that drive business innovation. She approaches challenges not as obstacles, but as opportunities for growth and advancement.