Regina Fleming
Regina Fleming is a Digital Product Leader and digital strategy specialist with deep expertise in SEO, AEO, GEO, UX, and AI-driven growth strategy. She currently works within the automotive and tire industry, supporting a large-scale cooperative network where she helps independent and family-owned businesses strengthen their digital presence to compete successfully alongside national brands. Her work focuses on aligning technology, marketing, and product strategy to deliver measurable business outcomes, including improved search visibility, increased traffic performance, and enhanced customer engagement across digital platforms. With a background that spans military service, operations management, and front-end development, Regina brings a highly adaptive and multidisciplinary perspective to her work. She transitioned into digital strategy after completing a web development bootcamp and building hands-on experience in workflow systems, training, and cross-functional coordination. Over time, she advanced into leadership roles where she now serves as a bridge between executive stakeholders, technical teams, and external partners, translating complex requirements into scalable, data-driven digital solutions. Her approach is grounded in continuous learning, operational discipline, and a strong ability to navigate evolving technologies such as AI-powered search systems. Regina is known for her direct communication style, collaborative mindset, and commitment to empowering others through education and mentorship. She is actively involved in supporting women in leadership communities and has contributed to nonprofit initiatives focused on global child development. Her professional philosophy centers on adaptability, shared purpose, and helping organizations thrive through transparent communication and forward-thinking digital transformation.
• SEO Certification
• Operations and Process Management
• AI Product Management
• Front End Development
• UX / UI
• Illinois Institute of Technology — Operations and Process Management
• The Tech Academy — Front-End Web Development
• Additional learning: self-directed certifications, workshops, and continuous professional development
• Influential Women 2026
• Her Outdoor Journey
• Influential Women Network
• Spark Roundtable
• Children of the Nations - Former liaison to 5 countries
What do you attribute your success to?
I attribute my success to my willingness to take initiative and fully engage with challenges instead of avoiding them. I have a love of learning, which has allowed me to succeed across very different roles and industries. I don’t hesitate to step into unfamiliar situations. I focus on figuring things out and adapting, rather than waiting until I feel fully prepared. That mindset of continuous learning and persistence has shaped my growth more than anything else.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to “don’t fight things—learn how to work with them.” I also carry advice from my father: “Try everything—you can’t know if you don’t try.” Both of these have influenced how I approach my career. Instead of resisting change or uncertainty, I focus on adapting, experimenting, learning, and staying open to new directions.
What advice would you give to young women entering your industry?
My advice is that where you are today is not where you have to stay. You are not defined by your current role, your discomfort, or the expectations others place on you. Don’t let stereotypes about education or industry barriers limit you. If something feels wrong or unfulfilling, keep moving forward and actively work toward change, even if it feels uncomfortable. Growth requires pushing through uncertainty, and you are capable of far more than your current situation may suggest.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is the misconception that a traditional college degree is required to succeed, along with the fear that AI will replace jobs entirely. These concerns create hesitation and uncertainty. However, I see these same factors as opportunities. The industry is evolving rapidly, especially with AI-driven search and digital transformation. Those who are willing to learn, adapt, and stay flexible will not only remain relevant but will also thrive as the landscape continues to change.
What values are most important to you in your work and personal life?
The values most important to me are communication, collaboration, and shared purpose. I thrive in environments where people are aligned on goals, communicate openly, and work together without ego or misalignment.
At the center of my work is a commitment to serving family-owned and independent businesses. I care deeply about helping them compete and succeed in an increasingly digital world, where the playing field is constantly shifting.
I measure my success by the real-world outcomes these businesses experience—their growth, stability, and long-term success.
Locations
Point S Tire and Automotive
6102 N Marine Dr, Portland, OR 97203