Renae Hintze, Marketing Content Manager on Influential Women

Influential Woman · Marketing and Communications Higher Education

Renae Hintze

Marketing Content Manager, ASU Enterprise Partners

Tempe, AZ

9Years experience

Certifications · Degrees · Memberships

Degree Herberger Institute for Design and the Arts at ASU Degree Design management degree

Her Story

About Renae

Renae Hintze graduated from Arizona State University in 2017 with a design management degree from the Herberger Institute for Design and the Arts. She began her professional career in marketing and communications immediately after graduation, initially working for a large construction company called Mortensen for two years before moving to local agencies to specialize in copywriting and strategic messaging. In August 2020, she joined Arizona State University and later transitioned to ASU Enterprise Partners, where her work sits at the intersection of higher education, nonprofit, and marketing. Renae focuses primarily on content marketing, drawing on her background in copywriting, editorial work, and strategic messaging approaches that prioritize audience needs. She attributes her success to Arizona State University's emphasis on inclusivity, which allowed her to structure her degree flexibly, and to her mother's guidance in navigating the professional world. Renae values authenticity highly and advocates for putting the audience first in all marketing efforts.

Her Interview

Ten minutes with Renae

01What do you attribute your success to?

Arizona State University played a huge role because it believed in inclusivity and allowed me to structure my degree how I wanted. My mom also played a huge role by helping me with jobs, resumes, and navigating the professional world.

02What’s the best career advice you’ve ever received?

Never run from something, always find something to run to. This came from my mother who had her own business and helped me understand the professional world.

03What are the biggest challenges or opportunities in your field right now?

AI is both a gift and a curse in the professional writing world. The misconception that AI can do everything professionally. Also, the current political and social climate questioning the value of higher education and research.

04What values are most important to you in your work and personal life?

Authenticity is huge for me. I value people who bring their authentic selves to work. In marketing, I advocate for the audience first.

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