Renu Pavate, Associate Director, Experience on Influential Women

Influential Woman · Digital Transformation

Renu Pavate

Associate Director, Experience, Publicis Sapient

Arlington, VA

Certifications · Degrees · Memberships

Degree Architecture degree Degree Master's in Historic Preservation in Architecture Degree MBA Degree George Washington University (formerly Cochrane School of Art and Design) Member American Institute of Graphic Artists (former board member) Member World Information Architecture Day (former board member and city lead)

Her Story

About Renu

I trained as an architect, so I have a very different approach to graphic web interface user experience design. The way I approach design is very much in the framework of having an empty site and trying to build something, or having an existing building and trying to make it work. It's different than looking at it from a graphic perspective where you're starting off with typography or layouts - you're going the other way, looking at the big picture from way up there, then coming down to the typography. I did a master's in historic preservation in architecture, and then I did an MBA. The MBA really helped me think about three things - quality and time were things I was already conscious about as an architect, but budget was really something that hit me. Every project has a budget, every project needs timelines, and understanding where you're resourcing, whether you should be looking at third-party vendors, whether you should be designing everything on your own from scratch, and what makes the best value for any project - that was something my MBA enabled me to understand. I've been in the health sector since 2011, and I really enjoy working in healthcare. The most notable thing is what everybody who works in healthcare feels - you're working towards helping people be healthy, and when you see the numbers of patients that you have impacted and made their lives better by just having electronic records or by being able to identify care for them, that to me is a really good reason to wake up in the morning and get to work. I work for Publicis Sapient as a contractor for the federal government, and we have some really impactful projects that we're working on.

Her Interview

Ten minutes with Renu

01What do you attribute your success to?

I definitely attribute my success to a good team and family. The kind of support systems that are built through the family enable you to push yourself and to do well. I think also the team itself - your mentors, your support team, and then your mentees - are all very valuable. There's an entire ecosystem that is essential for success.

02What’s the best career advice you’ve ever received?

I've received lots of good career advice. I think being authentic, being conscious of a career path - you sort of know what you want, and you don't take your work as a job. You want to make something out of it. I realized that this ability to feel like you're doing something meaningful is very essential. So yes, do something meaningful. Do something that excites you. Recently, my son was saying he wants to find activities that interest him, and I told him, what if that activity is your work? That's the best situation - 8 hours of doing what you really enjoy, and that brings you to the table where you're not waiting for the time to end to go back and do what you really enjoy, but to really do what you enjoy for your work.

03What advice would you give to young women entering your industry?

I would say keep a learning mindset, just be open to ideas, and think about what is out there. Don't dismiss it - listen, and I think listening is probably the first step. Be curious, just be interested to know what's going on. One thing that I do see in young professionals is the ability to advocate for yourself. I think that's very essential - COVID might have taken some of that away for some people. It's essential to advocate, to speak up, and not feel that maybe you don't have the knowledge or maybe you don't feel like you're ready to present. You should take it in the good way of bringing out ideas. You're learning as you're testing what you're learning, and that's always a good framework to have. Don't wait till you've learned everything before you try to test something out.

04What are the biggest challenges or opportunities in your field right now?

I think in the field itself, we're all trying to see what the potential is. I wouldn't say it's a challenge - I see it as we're all trying to gauge what the opportunities are. The challenges are that we need to know that there are data points out there that we can do something with. We need to be ethical, we need to respect how data is processed. We do need to see how we are making sure that people feel, or are actually protected. But I think the bigger thing is to make sure that these are not bad hurdles. These are problems that we should be thinking of and trying to solve - whether it's ethics, whether it's communication, whether it's trying to enable and help people, whether it's trying to reduce errors that can be made, and trying to elevate the way people think. I think these are all good problems to have. We need to see those as opportunities, and we need to see how we can move to the next step.

05What values are most important to you in your work and personal life?

I think curiosity is a no-brainer. It's important because you will never join work knowing everything about that industry or about the tools that are out there. The best way is to go in saying you're going to soak in, and you're going to just make the most of everything that is offered to you. I think that, to me, is a very valuable thing, especially in this time where there are so many changes in the way people are doing or are expecting work processes to be. I think having that learning mindset is important. I think collaborativeness is also very good, because you need to get along and work with a team to see what can be done, what's the most effective and efficient way to build something, to show something. The third core value that we have at Sapient, which I feel is also very essential, is to be future forward - to think about whatever you're doing in the period of time and see what's the most innovative way of seeing or what you can bring. What I love doing is asking people to just come up with their ideas, and I don't believe fully in a hierarchical way of bringing in ideas. I feel like ideas are always welcome, and then you see how this would actually innovate or disrupt what you had originally in mind. I think those are really valuable, but the most is the learning mindset.

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