Her Story
About Rita
Rita DiCuccio serves as a Customer Solutions Advisor, a role she has held for nearly a year after progressing through promotions during her almost six years with her company in data analytics and customer success. She specializes in guiding clients through data-driven decisions, building strong relationships, and aligning on strategic objectives to help them excel with their leadership teams. Rita earned her bachelor's degree in psychology with a minor in marketing from Loyola University in 2006 and holds Google Campaign Management Certifications through her company's partnership. Her career evolved from media and advertising into technology consulting, a path she attributes to continuous learning, gratitude for opportunities and colleagues, and a commitment to serving others kindly despite occasional roadblocks. She values trust, authenticity, and consistency in both her professional and personal life, and she has volunteered with the American Heart Association for nearly 20 years while also participating in company-led shelter volunteer projects.
Her Interview
Ten minutes with Rita
01What do you attribute your success to?
My career has evolved from media and advertising to technology consulting. It's what makes me tick, finding the next avenue to make a difference. Everything has been a learning curve, and I'm so grateful for the opportunities and all of the people that I've worked with along the way. I've had roadblocks but it's only a learning curve, and I love knowing better, doing better, and really just serving people in the right, most kind way possible.
02What’s the best career advice you’ve ever received?
Don't lose yourself. My manager said that after a tough client meeting. It changed how I view things - separate what you can control, stand your ground, and remember you're still you. At the end of the day I'm saving analytics and numbers one day at a time, not operating on hearts or brains.
03What advice would you give to young women entering your industry?
Building long-term relationships has more meaningful business impact. Don't be reactive, be proactive. Ask the right questions, get to know your customer base, understand their pain points, listen to them. Focus on building those relationships like building a house - you need to find the foundation before you start with the framework.
04What are the biggest challenges or opportunities in your field right now?
Sometimes having the customer understand the products and services that are going to work for them and connect the dots. Making sure their system agrees with our system and they understand the data and reporting. We provide the rawest form of accurate data as a tag-agnostic company, so building trust that the numbers are facts is key.
05What values are most important to you in your work and personal life?
Trust is very important for relationships to survive. I want people to smile when my name comes up in conversation. Being authentic is being consistent. I value showing up at 100 percent or not at all.
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