Ritika Kumar
Ritika Kumar is a marketing professional, creative content creator, and business development specialist based in New York City. With a background in Music Business from New York University, she has built a multidisciplinary career at the intersection of music, branding, and live entertainment. From an early age, she was immersed in performance and songwriting, beginning stage appearances with her father and later developing her own voice as a songwriter and performer. Her work reflects a blend of structured industry knowledge and creative exploration shaped by both formal training and hands-on experience.
She has spent the past several years deeply involved in the music and creative industries, organizing songwriting camps and live events in collaboration with organizations such as Spotify, TIDAL, GROOVER, and The Recording Academy. Ritika has also supported artists through social media strategy, branding, and event logistics while independently producing and performing in over 150 live shows across New York City. Her experience extends into film and visual storytelling as well, where she has taken on roles including actor, casting director, production assistant, and music video director, further strengthening her ability to craft narrative-driven creative work.
Alongside her creative career, Ritika has gained experience in business development and sales across industries including energy compliance and beauty. She currently works in an account executive role while continuing to lead and perform in monthly concerts, collaborate with producers, and develop her own music projects. Her work is defined by a focus on authenticity, collaboration, and community-building, with a consistent goal of creating meaningful cultural experiences that connect people through music and storytelling.
• New York University - B.S.
• Featured on two Tidal editorial playlists
• Performed at SoFar Sounds concert as youngest performer
• Grammy U (The Recording Academy)
What do you attribute your success to?
I attribute my success to the strong support system of people who genuinely care about me, the influence of my family, and a deeply rooted belief in the unseen—particularly the practice of visualizing my goals and trusting the process of achieving them.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to stay grounded and trust my intuition when making decisions. I’ve found it especially valuable to reflect on what has always felt natural to me, including the interests and instincts I had in childhood, as a way of staying aligned with my authentic path.
What advice would you give to young women entering your industry?
My advice to young women entering my industry is to stay persistent, take intentional breaks when needed, and focus on consistency over quick results. Equally important is prioritizing genuine relationships over simply building a large network, as authentic connections tend to create the most meaningful and lasting opportunities.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges in my field are the saturation of music and the pressure to prioritize social media metrics over the art itself, along with maintaining authenticity and privacy in an increasingly public space. At the same time, there are opportunities in the shift toward more behind-the-scenes, authentic content, and in the importance of defining one’s identity and brand early to stay grounded as momentum builds.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are persistence, knowing when to take intentional breaks, and staying authentic. I believe consistency and resilience are key to long-term growth, but so is allowing space to rest and reset. Above all, I try to remain true to myself and my values in everything I do.
Locations
GlossGenius
New York, NY 10023