Ritu Kapoor

Meet a transformative leader who's shaping the future of product management and marketing. Currently serving as the Chief Marketing Officer at Productboard, a Series D company revolutionizing product management, she leads a dynamic team dedicated to helping product and engineering teams create solutions that truly resonate with consumers.

Her journey through the tech landscape reads like a masterclass in driving innovation and growth. At Lob.com, she spearheaded the evolution of a developer-focused startup into an enterprise powerhouse, transforming how businesses approach direct mail automation. Her strategic vision led to the creation of a robust go-to-market engine, successful enterprise product launches, and a corporate rebrand that served 11,000 customers nationwide.

As Vice President of Product Marketing at Automation Anywhere, she played a pivotal role in the robotics process automation (RPA) revolution. Her leadership empowered enterprise clients to reimagine their business processes, enhance employee experiences, and accelerate revenue generation through innovative automation solutions.

Her impressive track record includes leadership positions at several SaaS automation pioneers - Flexera, Palamida, and Agralogics - where she demonstrated her ability to drive substantial growth and orchestrate successful acquisitions. Throughout her career, she has consistently delivered results by developing compelling product roadmaps, crafting powerful narratives, and building sustainable brand value.

As a global leader, she has successfully established and integrated customer success functions across EMEA, APAC, and the U.S. Her expertise extends to building operational infrastructures that accelerate sales capabilities and product launches. Her career highlights include the successful launch of over 20 enterprise platforms and products, including nine first-generation software offerings, two acquisitions, and three new software categories.

Her technology journey began at Toyota Motor Corporation, where as a software engineer, she developed Toyota's first online presence in Kuwait, working on both back-end integration and front-end UI design. This foundation in technology, combined with her marketing expertise, has shaped her unique approach to driving innovation and growth in the technology sector.