Rosa Whitehead, Assistant Manager on Influential Women

Influential Woman · Restaurant

Rosa Whitehead

Assistant Manager, Pollo Tropical

Jacksonville, FL

Certifications · Degrees · Memberships

Degree Certificate in Business Management Cert Certificate in Business Management Cert ServSafe (Florida) Cert QuickBooks Certified Cert POS Certified Cert Quality Service Certificate Cert Customer Service Certificate

Her Story

About Rosa

I've been in the restaurant industry for over 12 years, working in operations management at a healthy food quick service restaurant with 25 employees. I was promoted from cashier to assistant general manager in under a year, which I attribute to my previous office management experience that made it easy to transfer into the restaurant field. In upper management, I believe you still have to be able to do everything - my days can include opening the store, putting away orders, doing inventory, managing both front and back of house operations, scheduling, and meetings. I entered the restaurant industry at a time when there was not a lot of women in upper restaurant management, but I continued to learn and develop my skills. I had a mentor that I could lean on for everything - emotional support, business support, whatever I needed - which was very key for me.

Her Interview

Ten minutes with Rosa

01What do you attribute your success to?

My father was a very, very, very hard worker, and he instilled in me morals and values and work ethic, accountability, and being on time. I learned to do those things at an early age. Those early lessons from my father about accountability, being present, and maintaining a strong work ethic have been the foundation of everything I've accomplished in my career.

02What’s the best career advice you’ve ever received?

I honestly think there's two pieces of advice that have shaped my career. One person always told me if you stay ready, you don't have to get ready. The other was to stop looking for problems and always find solutions. Mindset can hinder you in any profession, so instead of looking at things as problems, I always try to find a solution.

03What advice would you give to young women entering your industry?

Don't give up. I entered the restaurant industry at a time when there was not a lot of women in upper restaurant management. Just continue to learn, continue to develop, and find a very good mentor - that was very key for me. I had a mentor that I could lean on for everything, emotional support, business support, whatever. Don't let anyone doubt you. You're going to go into places sometimes and people are going to try to minimize your role or even just try to minimize you. Just stay true to yourself, know your craft, learn your craft, and just be good at it.

04What are the biggest challenges or opportunities in your field right now?

Locally, there's a lot of restaurants that are closing, and that can be a challenge. But there's also an awful lot of expansion going on as well. There are ebbs and flows in the business - recently I've noticed it's chain restaurants or franchises closing, and a couple of months back it was mom-and-pop stores. For example, Froyo closed its Jacksonville market recently, and Ruby Tuesday is closing, but down at the riverfront here in Jacksonville they're expanding and building up. My biggest advice would be to try to find a job where you can grow with and stick it out, because the ebbs and flows can change. Restaurants can be here today and gone tomorrow, and they're not always giving everybody notice either. I know folks who literally worked at Froyo and they felt something was coming, saw a truck pull up, and then literally sent everybody home and put signs on the windows.

05What values are most important to you in your work and personal life?

Honesty, accountability, integrity, work ethic, and being present are the values most important to me. One of my biggest personal mantras is set the example, don't be the example - I kind of live like that and I work like that. Sometimes you're there but you're just not maybe mentally there, so you have to be present. These values guide everything I do both professionally and personally.

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