Rosana Burg
Rosana Burg is an executive coach, and leadership advisor, where she partners with CEOs and business leaders to drive strategic clarity, stronger decision-making, and sustainable growth. Based in Azusa, California, she facilitates confidential peer advisory groups and provides one-on-one coaching, creating a trusted space for leaders to challenge assumptions, navigate complexity, and lead with greater confidence and accountability. Her work is grounded in the belief that leadership does not have to be isolating—and that better thinking happens through meaningful dialogue and shared perspective. Burg brings more than 25 years of entrepreneurial experience as the co-founder and owner of a successful custom metal fabrication company. Throughout her career in manufacturing, she led every aspect of the business—from sales and estimating to production, team development, and long-term strategy—while navigating economic downturns, supply chain disruptions, and rapid growth. This hands-on experience gives her a deep understanding of the realities leaders face, particularly in high-stakes environments where margins are tight and execution is critical. Following the successful transition of her business, Burg moved into consulting and executive coaching, helping organizations optimize operations, strengthen leadership teams, and scale effectively. She has worked across industries and global markets, combining operational expertise with a people-centered approach to leadership development. A graduate of Azusa Pacific University with a master’s degree in Organizational Management, Burg is passionate about redefining leadership through self-awareness, curiosity, and authenticity—empowering leaders to make better decisions, build stronger organizations, and achieve meaningful, lasting success.
• Certification for individuals and small groups - My Innate Nature
• Azusa Pacific University
• California State Polytechnic University-Pomona
• Selected as Influential Woman representing Pasadena
• California in 2026 edition of Influential Women Magazine
• Vistage Worldwide
• Villas Esperanza in Pasadena
What do you attribute your success to?
I owe so much of my success to not only my faith, but to the incredible people who have stood beside me every step of the way. My mother, who is no longer here, was always my voice of strength and belief, reminding me with unwavering confidence, “You’ve got this, just go out there and do it.” Her faith in me has carried me through many moments of doubt and pushed me to keep moving forward.
My partner, Don, has been my steady support and constant encouragement and inspiration. Sharing in both the challenges and the victories with patience and love. He is truly the wind beneath my wings. My son, Erick, inspires me in a way that words can hardly capture. The day he was born was the day my life changed for the better. I remember when he was a baby I was gently rocking him
to sleep, when I placed my finger in front of him, and his tiny hand wrapped around my finger. In that quiet moment, he captured my heart and I made a promise to him that I would give him the best life I possibly could. Today he is my reminder of why I strive to grow, to achieve, and to continue to persevere with confidence and determination.
Because of them, I’ve never walked this journey alone. Their love, belief, and support have been the foundation of everything I’ve been able to accomplish.
What’s the best career advice you’ve ever received?
The best advice I've received came from Don, my partner, who told me: 'Rosanna, nobody makes it on their own. We all need to help each other." This has shaped how I approach leadership and coaching. It reminds me that we all need people in our lives who believe in us and support us, and that asking for help and collaborating with others is not a weakness but a strength. I've learned that being an entrepreneur isn’t about one magic move, it’s about stacking smart decisions over time, and solving real problem (not just a cool idea). I was also told the things no one really likes to talk about: You’ll doubt yourself, people may not understand your path, some people may throw at you all sorts of road blocks, and progress will feel slow, that’s normal. The difference is you must stay consistent anyway.
What advice would you give to young women entering your industry?
A lot of young women are taught that if you keep your head down and do great work, you’ll be rewarded. That’s only half true. It's also about speaking up in meetings, even if your point isn’t perfect. Sharing your wins without apologizing or minimizing, and volunteer for high-impact visible projects. If decision-makers don’t see your value, they can’t reward it. Also, find sponsors not just mentors. Mentors give advice, sponsors open doors. You want someone who can advocates for you in rooms you’re not in, recommends you for promotions, and has real organizational influence. Build relationships with people who can move your career forward, not just guide it. Protect your time and energy early, burnout doesn’t lead to the top, sustainability does. Set boundaries before you “need” them and don't become the default "yes" person. Most important believe in yourself, build your network early and intentionally, and separate failure from identity. You may experience failure along the way but it does not mean you are a failure. Treat everything as feedback, not a verdict, and move on with confidence and courage.
What are the biggest challenges or opportunities in your field right now?
Some of the biggest challenges in executive coaching include AI disruption, and confusion about its role. the question is how do human coaches stay differentiated in an AI-augmented world. There is also increasing complexity of leadership itself. Leaders face constant disruption, ambiguity, and decision overload. They must juggle: Geopolitics, AI, stakeholder pressure, and rapid change. Coaches must handle far more complex, systematic issues, and not just individual performance. In addition, leaders are increasingly demanding measurable outcomes, not just “good conversations. Coaching is expected to deliver performance improvement, retention and strategic clarity. Finally, the challenge many coaches contend with is burnout and emotional overload for both clients and coaches. Leaders are under intense stress and cognitive overload, driving demand for coaching. Coaches themselves face emotional fatigue and pressure to deliver deep transformation consistently.
Biggest opportunities in executive coaching revolve around the explosive demand for leadership support. Coaching is now seen as core to leadership development, and organizations are embedding coaching into executive education, and talent development systems. Another area of opportunity is that coaching is becoming embedded in leadership pipelines, culture change initiatives, and organizational transformation. There is also a rising demand for emotional intelligence training and development, well being and work/life balance, and identity and purpose work. Coaching is shifting from performance coaching to transformational coaching.
What values are most important to you in your work and personal life?
The values that are important to me in my work life include: authentic leadership, this means being consistent in words and actions. Showing vulnerability when appropriate and leading by example, not just authority alone. I also think that you have to foster emotional intelligence because understanding people is just as important as understanding performance. It's also important to maintain a growth mindset, and embrace feedback and innovation. Learn from losses and setbacks, and stay curious and evolving. Another very important values to me is integrity and accountability. Trust is built when your actions align with your values. Own your decisions, hold yourself and others to standards, and be fair and transparent.
On a personal level includes: self awareness, discipline and consistency, humility and patience, passion and purpose, emotional control and empathy, and mental resilience.
Locations
Rancho Cucamonga, CA 91730
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