Rose M Carattini-Crosby
My journey in real estate began in my 20s when I worked as a property manager in New York. I was mentored by a general manager there and completely fell in love with the field. After 10 years, I left to raise my three sons as a stay-at-home mom. When I re-entered the workforce as a single mother, I had to start from scratch after moving to New Jersey, building myself back up with three little ones and pretty much nothing. I worked my way through various corporate positions, from customer service manager to coordinator at an international company, before finding myself without a job. That's when I took the leap and got my real estate license, driven by my desire to get back into property management. After a year of having my license, I was offered an opportunity to help rebuild a development. The company I held my license with then asked me to help build their property management division, which I did. After 10 years there, I moved to my current company where I work for a developer as both a property manager and realtor handling sales. Overall, I have over 20 years of experience in property management and have been fully licensed in New Jersey since 2014. I manage commercial and residential buildings, mid-rises ranging from 5 to 7 floors, also equipped with ground space for commercial use. As a property manager, I wear many different hats. It's very much a customer service position where you have to balance between the owner and the tenants, finding that happy medium. My day involves troubleshooting, creative thinking, and what I call babysitting residents, acting on their requests while making sure I'm keeping both my owner and the tenants happy. Beyond real estate, I've expanded into authorship and life coaching. I published my first children's book last year, the first in a series designed to help children cope with their feelings and teach them that their feelings matter. I also got certified in life coaching and wrote a guided journal to support self-discovery. I'm passionate about helping people fill their toolbox with emotional nuggets. Currently, I'm in school working toward my bachelor's degree in social work, and I've started a couple of businesses including a women's boutique. I'm also a CASA advocate for Monmouth County, which is a Court Appointed Special Advocate organization that helps advocate for children in foster care. I recently received my certification of appreciation from them. Whether it's real estate or authorship, everything I do falls under the same umbrella: helping people and wanting to help people move to the next level in their life, seeing their dreams come to fruition. Home ownership is sometimes a dream that people feel can't be a reality, and I like helping, guiding, and educating individuals and couples on that process.
• Real Estate License (New Jersey)
• Certified Life Coach
• CASA Advocate Certification
• Bachelor's Degree in Social Work (in progress)
• CASA Certification of Appreciation
• Book Organization Award in Self-Help Industry
• CASA (Court Appointed Special Advocate) - Monmouth County
• CASA Advocate for Children in Foster Care
What do you attribute your success to?
I attribute my success to my faith and my children. My faith has been a strong foundation that keeps me grounded, and my three sons have been my driving force. Raising them as a single mother, having to rebuild from scratch after moving to New Jersey with three little ones and pretty much nothing, that journey made me who I am today. The School of Hard Knocks definitely shaped me. Not having a strong support system, with family living far away and weak co-parenting, I truly had to figure it out on my own. I hit a lot of walls along the way, but through that, it made me resilient and stronger. I'm the kind of person who looks in the mirror, so every time I was knocked down, I would ask myself: where is my part in this, and how can I improve? Rather than putting the blame on everybody else, I chose to take responsibility and grow from each challenge.
What’s the best career advice you’ve ever received?
The best career advice I've ever received is: if you dream it, you can fulfill it. That advice has stayed with me throughout my journey and has pushed me to pursue things I'm passionate about, whether it's real estate, becoming an author, or getting certified in life coaching. It's reminded me that the dreams I have, whether it's helping people achieve home ownership or helping children learn that their feelings matter, are all achievable if I believe in them and work toward them.
What advice would you give to young women entering your industry?
Be persistent. The biggest thing about this industry is that everybody has the tendency of thinking they know everything about real estate, but you need to find your niche and work with that. If you can find your niche on what area you want to focus on, whether it be working with buyers, sellers, or just educating people, gain knowledge in that area and go with it. Push through those difficult moments. That one conversation that may be so hard, once you get through it, the next conversation is just going to be easier. The more you keep on going and having conversations, before you know it, it just becomes second nature. After all these years in this industry, I've learned that you keep thinking 'this is it,' but then you realize there's more. Now that I've raised my kids and they're doing well, it's no longer about pushing to survive. It's about asking yourself what you really want. You might find yourself staying in a field because you did it so well, but then realize you want something more meaningful. That's where I landed, which is why I'm now in school getting my bachelor's degree in social work and pursuing my passion for helping people through authorship and coaching.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges in real estate right now are inventory, pricing, and inflation. These factors are making it very hard for young people to fulfill their dream of home ownership because of the cost of living and interest rates. Everything is so high right now, whether it's rental or purchasing, that it sometimes makes it very hard to help people achieve their goals. The economy is creating significant barriers for people who want to move forward with home ownership, which is difficult because I'm passionate about helping people see that dream come to fruition. It's challenging when external economic factors make it harder to guide and educate individuals and couples through the process of achieving what should be an attainable goal.
What values are most important to you in your work and personal life?
The values most important to me in my work and personal life are integrity and family support. Integrity guides everything I do, whether I'm working with tenants and property owners, helping clients achieve home ownership, or writing books to help children understand their feelings. Being honest with myself and others, taking responsibility for my part in situations rather than blaming others, that's core to who I am. Family support is equally important because my children have been my driving force. Even though I didn't have a strong family network growing up and had to figure things out on my own as a single mother, I made sure to create that foundation of support for my sons. These values shape how I approach my work, always striving to help people, guide them, and support them in moving to the next level in their lives.
Locations
Soul in Bloom Journey
Freehold, NJ