Rosita L. Marinez, Founder on Influential Women

Influential Woman · Housing

Rosita L. Marinez

Founder, Housing ER Consulting(HER)

NJ

1Article published
4Awards received

Certifications · Degrees · Memberships

Degree Masters of Social Work Degree Bachelor of Arts Degree Master of Science Nonprofit Leadership Degree Post Masters Advanced Clinical Social Work Degree Post Master in Health Care and Social Work Degree Doctorate in Business Administration expected graduation 2027 Cert Master's in Social Work Member National association of Puerto Rican and Hispanic Social Workers Member The Network for Social Work Management Member Latinx Mental Health Association of New Jersey

My story was still being written because there was more to build, more to contribute, and more communities to support. The future is something to shape, not wait for.

Rosita L. Marinez · In Her Own Words

Her Story

About Rosita

Rosita L. Marinez, MS-NPL, ADV-CSW, MSW, SIFI, is an executive strategist, award-winning author, and nationally recognized leader advancing equitable behavioral health and housing systems. With more than two decades of leadership in nonprofit systems transformation, she has overseen large-scale supportive housing portfolios serving individuals living with serious mental illness and complex health needs, and has led initiatives that integrate housing, clinical care, and cross-sector partnerships to improve outcomes for historically underserved communities.


Rosita is the founder of Housing ER Consulting (HER), where she advises nonprofit organizations on strategy, compliance, and equity-centered program development. She is a contributor to Latinx/e in Social Work (Volumes 2 and 3) and a contributing author to Today’s Inspired Leader, Vol. VI, and she hosts the Fostering Social Impact podcast, highlighting emerging leaders across housing and behavioral health systems.


Outside of her professional work, Rosita is a proud mother to her young adult son, a mechanical engineer working in the technology field—one of her greatest sources of inspiration and pride

Her Interview

Ten minutes with Rosita

01What do you attribute your success to?

I attribute my success to the strong foundation my parents instilled in me, the unwavering support of my family and siblings, and a deep personal commitment to staying focused, motivated, and purpose-driven throughout my journey. Above all, I am especially proud of my son, a mechanical engineer in the technology field, whose accomplishments continue to inspire me. He is my greatest achievement, and my goal has always been to lead by example so he can be proud of the path I have built. Together, family, discipline, and purpose have shaped both my leadership and my impact.

02What’s the best career advice you’ve ever received?

The best the career advice I ever received came from my parents: never give up on your dreams, even when you face obstacles or setbacks. They taught me that a roadblock is not the end of the journey—it is an opportunity to reassess, grow, and move forward with greater clarity and strength. That mindset has guided me throughout my career. Even when I faced rejection or difficult moments, I learned to focus on possibilities rather than limitations, to find meaning in challenges, and to keep moving with purpose. Their advice shaped my resilience, optimism, and commitment to achieving both personal and professional goals.

03What advice would you give to young women entering your industry?

My advice to young women entering the social work and nonprofit sectors is to know your “why.” Be clear about the purpose that brought you to this field, and stay connected to it, especially during moments of challenge or uncertainty. Social impact work can be demanding, and it is easy to lose sight of the bigger picture amid systemic barriers or day-to-day pressures. Your purpose becomes your anchor.


I also encourage emerging leaders to invest in mentorship, continue learning, and recognize the value of their voices and lived experience. Leadership in this field requires both compassion and strategy. When you remain grounded in your mission and committed to growth, you position yourself not only to serve communities but also to help transform systems.


Most importantly, never underestimate the impact you can have. Stay focused, stay resilient, and stay aligned with the reason you chose this path in the first place.

04What are the biggest challenges or opportunities in your field right now?


One of the biggest challenges in the behavioral health and nonprofit housing sectors is the uncertainty and reduction of federal and public funding streams that sustain essential services for individuals living with serious mental illness, housing instability, and chronic homelessness. Programs that depend on Medicaid, housing subsidies, nutrition supports, and education-linked services are increasingly affected by policy shifts and budget constraints. When these resources are reduced, the impact is immediate—not only on service providers but also on families and communities that rely on them to meet basic human needs such as stable housing, food access, healthcare, and educational opportunity.


At the same time, this moment presents an important opportunity to strengthen advocacy, redesign integrated care models, and advance cross-sector partnerships that connect housing, behavioral health, and community-based supports more effectively. There is also growing recognition nationwide that supportive housing and preventive behavioral health services are essential infrastructure—not optional programs.


Sustaining equitable funding, protecting community resources such as schools and green spaces, and investing in whole-person care systems will be critical to ensuring that vulnerable populations not only survive but also have the opportunity to thrive.

05What values are most important to you in your work and personal life?


The values most important to me in both my work and personal life are integrity, honesty, compassion, kindness, and authenticity. I was raised in a faith-centered household that emphasized doing the right thing, even when it is difficult. That foundation continues to guide how I lead and serve others.


Integrity shapes my decision-making and helps ensure that my work remains aligned with purpose and accountability. Honesty and transparency help me build trust with colleagues, communities, and partners. Compassion keeps me grounded in the human impact of the systems we work within, and kindness—especially in today’s environment—is essential to creating respectful, supportive spaces for others.


Above all, I believe that being authentic and treating people with dignity should never be optional; they are essential to meaningful leadership and lasting impact.

Her Content Hub

Articles by Rosita

A Latina leader's perspective on integrating behavioral health care and housing as essential infrastructure for recovery, equity, and community transformation through cross-sector collaboration and inclusive leadership.

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