Roxanne Castro, Senior Art Director on Influential Women

Influential Woman · Marketing

Roxanne Castro

Senior Art Director, 72andSunny

New York, NY

6Years experience

Certifications · Degrees · Memberships

Member B&AD

Her Story

About Roxanne

Roxanne Castro serves as a Senior Art Director, freelancing with 72 and Sunny in the marketing industry since 2020. Based in New York, she brings expertise in creative direction, social media, developing AI concepting, and creative strategy to her projects. As a New York native, she credits the city's hustle culture and her membership in B&AD with helping her pivot into her career as an art director. Castro attributes her success to authenticity, ensuring her work remains an extension of herself and brings her joy, while upholding values of honesty, integrity, and focusing on her own lane without comparison. She advises staying true to oneself rather than fitting corporate molds and has learned to recognize when rooms do not value her contributions as an Afro-Latina woman. Outside her professional work, she fosters dogs through Hearts and Bones Rescue and supports cycling and cancer initiatives.

Her Interview

Ten minutes with Roxanne

01What do you attribute your success to?

I would say authenticity, like when it comes to my career, I think the reason why sometimes even that question that you told me, like, what is it that you do for yourself, like I tie myself so closely to my work because I make sure that my work is an extension of me. I wouldn't be doing any type of work that doesn't bring me joy, so sometimes it's hard because it's like I was born to be an artist, and I will continue to be an artist, and if I cannot then I'm sorry, I don't want to do anything. It's like, I would say you know, it has a lot to do with my authenticity, my creative values and just overall having like the human part come through the work.

02What’s the best career advice you’ve ever received?

I would say family member my mom always tells me to be myself, like no matter how loud, quirky like just be myself, authenticity.

03What advice would you give to young women entering your industry?

I would say stay true to yourself. Like, don't feel like you have to fit into some type of corporate mold just to get to wherever you're trying to get to, because 99% of the time, you're in these rooms because you deserve to be just as everyone else is in there, too.

04What are the biggest challenges or opportunities in your field right now?

I feel like the playing field is not even like Afro-latina woman here. It looks very young. I feel like I have to work almost 4 times as hard to get the same kind of level of recognition in different in the room. And the challenge is recognizing that those rooms are not for me. At the end of the day I shouldn't have to work twice as hard as the next person because I'm me. I feel like having that vision of having that kind of point of view of saying, like, if I'm working this hard and it's not being valued they're hot could be another room. So my challenge is learning that earlier instead of doing all of that work and then realizing it at the end, and being like, damn, I did all of this, and they didn't even like value it in that way. Learning earlier when to stop, and learning when to leave. Opportunities: room to develop stronger relationships in between coworkers and clients. But I feel like there's always room for growth when it comes to diversity, inclusivity, and overall storytelling messaging.

05What values are most important to you in your work and personal life?

I would say a lot of honesty, and there's like another word that I can't even let me let me integrity, perseverance, hard work I would say honesty and integrity, like don't sell yourself out. Because it's not it's not gonna fulfill you at the end of the day, like just just make sure that you're doing good, honest work, like focused on on your own lane and don't compare yourself to other people's timeline.

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