Her Story
About Rozalie
I've been in my field for three years, and I'm currently the VP of EV Charging Business Development at PowerFlex, a position I've held for about 4 months. Before joining PowerFlex, I spent most of my time in management consulting at McKinsey & Company. I made the transition because I wanted to focus more full-time on sustainability and work that has climate impact. At PowerFlex, which is just after the startup mode with about 250 people, I oversee all of the EV charging development side, including our marketing team, lead gen team, sales, and account management. There's definitely not one standard day, but my work is a combination of strategy for which segments we go after and how, working cross-functionally with our policy team, incentives team, and product team to make sure that we offer the latest and greatest in EV charging. We help our customers reduce the cost of EV charging and comply with all regulations. Probably the biggest part of my day-to-day is making sure that existing customers are happy with their solutions and want to grow with PowerFlex and expand their EV charging network with us. One of my most notable achievements has been standing up the account management team and ensuring that our key accounts remain a main contributor to our revenue because they're happy with our products and services. Account management is not a function we had before, so I built that from the ground up.
Her Interview
Ten minutes with Rozalie
01What do you attribute your success to?
I think it's a combination of passion, competitiveness, and desire for impact and getting things done. Those are the things that really drive me and make me good at what I do.
02What advice would you give to young women entering your industry?
Don't be shy. I mean that in the sense of not being shy to go after what you're really interested in. Put in your personality and go get what you want. It's important to be bold and pursue your interests with confidence.
03What are the biggest challenges or opportunities in your field right now?
I think there's still a lot of inefficiency and mismatch between demand and supply in the field. A lot of potential customers want EV charging or renewable energy in general, but can't always finance it at the time when they need it. So there's a bit of a mismatch between supply, demand, and available capital, which is why we have suboptimal scales pretty much across all renewables, but EV charging in particular. If someone can figure out how to better bridge these elements, how to bring the supply, demand, and financing third parties together in a more effective way to scale deployment faster, I think that would be really cool.
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