Rozalyn R. (Roz) Lucero Corona

Accomplished business executive, entrepreneur, and nonprofit leader with extensive experience in sales strategy, business development, public affairs, and community engagement. Currently serves as Chief Executive Officer of Chingona Vine, providing consulting services focused on sales growth, brand development, market expansion, strategic partnerships, and organizational performance. Demonstrates a strong track record of building high-performing teams, aligning business objectives with measurable outcomes, and driving sustainable growth through innovative sales and marketing strategies.

As Founder of Chingona Community, a mission-driven nonprofit organization, leads initiatives that promote women's leadership, entrepreneurship, workforce development, and youth opportunity. Experienced in public affairs, government relations, advocacy, and cross-sector collaboration, fostering partnerships that advance economic mobility, diversity, and community empowerment.

Additional experience includes serving as Retail Sales Executive for Charlie's Produce, managing business development, account growth, pricing strategies, customer relationships, and operational coordination across a large regional territory. Active involvement with professional and business organizations, including long-standing membership in the Latin Business Association and the Professionals in Human Resources Association (PIHRA), further reflects a commitment to leadership, economic development, and professional advancement.

Recognized for expertise in business development, strategic partnerships, sales leadership, nonprofit management, public relations, government affairs, stakeholder engagement, and organizational growth. Known for building meaningful relationships, creating impactful programs, and delivering results that strengthen both businesses and communities.