Ruth Esther Ebori

I attribute my success to showing up every day, even when it's not easy, and moving forward no matter the obstacles and setbacks. I think passion is very important, being passionate about what you do in an industry you truly care about. When you do something you're really passionate about and truly enjoy, it doesn't always make it easier, but it's just more worth it and worthwhile. I've also been very lucky because I've met so many amazing people in this industry. I've attended a lot of expos, and everyone has been very welcoming and helpful in allowing me to bring my vision to fruition. Building confidence to go after what I believe I can do has been crucial, along with learning by doing, attending expos and conferences, and communicating with experts in the industry.

I would say that, like every industry, but very much in health and wellness, it's crowded. It's a crowded industry, and it's very easy to feel overwhelmed and to feel like we don't have the qualifications, and to feel fear. But I would advise them to give it a try, to believe in themselves, because you truly never know. If you feel like this is something that you are passionate about, I'm so happy that I jumped into it, even though I did not always feel like I was qualified or ready. But you can 100%, if you are motivated, learn by doing, by attending expos, conferences, and communicating with experts in the industry. I would definitely advise them to follow their dream and follow their heart, and to build that confidence to go after what they believe they can do in an industry that they are passionate about. I think the passion is very important, but also showing up every day, even if it's not easy, and moving forward no matter the obstacles and the setbacks.

As a solo entrepreneur, I'm definitely doing everything, and I have to tackle different aspects of building the business but also managing it. As a woman, I definitely have to prove myself a lot more, and I have to work harder and present myself in a way that is a little bit more complete than I feel like our male counterparts have to do. Like everyone else building a business, every day is basically resolving an issue. But I'm enjoying those challenges, especially when you do something that you're really passionate about, that you truly enjoy. Looking ahead, I would love to continue to educate the market about implementing that inside-out approach, as opposed to just relying on topical skincare, and also educating when it comes to the dietary supplement industry and the type of company formulas that customers should be looking for.

I built the brand based on my own personal values, what truly matters to me: sustainability, transparency, and integrity. Every formula comes in aluminum packaging with a biodegradable seal. We don't use any plastic, and each formula is third-party tested to make sure that what's on the label is exactly what's in the bottle and that it's safe to consume, and we provide those test results to the customer. These values guide everything I do in my business, ensuring that I create solutions people can trust.