Her Story
About Ruth K.
Ruth K. Orono is the Co-Founder of TRUG Premier LLC, doing business as Goshen Paradise, a hospitality company specializing in short-term rental hosting based in Carmel, Indiana. Since launching the business in March 2022, she has overseen its day-to-day operations, directing cleaners and assistants while personally designing and outfitting each property to deliver a five-star guest experience. Her approach centers on thoughtful touches — coffee and tea stations, humidifiers, fitness equipment, and inviting outdoor features like grills and fire pits — all aimed at making guests feel genuinely cared for rather than simply accommodated.
Before finding her calling in hospitality, Orono pursued several other entrepreneurial paths, including ventures in cosmetics and childcare, and spent years working with Girls Incorporated, where she led youth-focused drug prevention and cancer prevention programming. She holds a Bachelor of Arts in Sociology from Makerere University in Uganda and earned her MBA in Business Administration and Management through Keller Graduate School of Management at DeVry University, later building on her expertise with a 10XBNB hosting certification and specialized coursework in pricing strategy and guest communication.
Orono's guiding philosophy is that hospitality is, first and foremost, an act of service — one rooted in the values of care and community she carries from her upbringing in Uganda. She remains deeply involved in volunteer work through her church, helping provide food and clothing to those in need, and continues to mentor others with the belief that business built on passion and persistence, rather than profit alone, creates the greatest impact. In 2026, her dedication to this mission earned her recognition as a featured entrepreneur representing Carmel, Indiana, in Influential Women magazine.
Her Interview
Ten minutes with Ruth K.
01What do you attribute your success to?
I attribute my success to passion. Coming from Uganda, I was raised to care about helping others, and that spirit carries into everything I do in my business. I treat my guests like family and put their experience first, and that dedication is what has driven my growth and momentum. It doesn't matter to me if things don't always look perfect, or if I don't get paid exactly the way I should — I remain passionate about the work, and I find a way to see it through.
02What’s the best career advice you’ve ever received?
The best career advice I ever received was to stick with something until it's done. I learned to follow a project through to completion, even when that meant putting in extra effort on weekends or going out to handle things myself. This lesson stayed with me from my time coordinating programs at Girls Incorporated, and I still apply it to my business today.
03What advice would you give to young women entering your industry?
My advice to women and girls with an entrepreneurial mindset is not to go into business chasing money — the money will find you. Pursue your work with your whole heart and full passion, and focus on the impact you can have on the people you serve rather than only on what you stand to gain.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge I face is securing funding. Between covering operational costs like cleaning and property upkeep, and trying to grow with all the passion and sacrifice I've put in, financing from banks, investors, and lenders has been difficult to come by. I started this business from nothing, without outside funding, and that remains one of my biggest hurdles.
05What values are most important to you in your work and personal life?
It's not about the money — it's about the impact I have on others. What I do isn't as much about me as it is about the people I serve. When I'm able to affect other people positively, I feel I've multiplied myself through them, and I always keep that impact at the center of my work.
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