Her Story
About Sabrina
Sabrina Castro serves as a Digital Content Producer at Channel 2 WSB-TV in Atlanta, Georgia. In this role, she specializes in digital video production, with a focus on transitioning traditional broadcast content to visual and social media formats that resonate with Gen Z, Millennial, and Gen X audiences. Castro joined the station three months ago after spending time at CNN and working at her local college stations during her studies. She earned her bachelor's degree in journalism along with a minor in innovation from the University of Florida in May 2025. Castro is planning to join the National Association of Hispanic Journalists in the near future. Outside of her professional work, she volunteers with Glamour Gals to support elderly communities and has been involved in sorority philanthropy efforts for the blind community, including personally assisting a blind woman in her hometown through weekly outings and errands related to the Lions Club. Castro attributes her success to her parents, who believed in her and supported all of her career decisions while ensuring she always had a place to return home, as well as to God, who has guided her career. One of her mentors, a young Hispanic female from CNN, advised her to view her young age as a strength rather than a drawback when pursuing goals like connecting younger audiences through social media. She advises young women entering the news industry to say yes to every opportunity, step outside their comfort zones, and maintain a can-do attitude, noting that this approach reveals one's true capabilities. Castro values loyalty, passion, and authenticity above all, believing that all work should be done at 100 percent while remaining true to oneself.
Her Interview
Ten minutes with Sabrina
01What do you attribute your success to?
My parents who believed in me, supported all my career decisions, and made sure I knew I always had a place to come back home. Also, God has guided me in my career more than anything.
02What’s the best career advice you’ve ever received?
One of my mentors from CNN, a young Hispanic female, told me to not let my age being very young be a downfall, and instead use it as a strength. She taught me how to navigate showing that my career goal of bringing broadcast to social media for younger audiences doesn't come as naturally to older generations.
03What advice would you give to young women entering your industry?
Most definitely say yes to every single opportunity that comes your way. Put yourself outside of your comfort zone even if you don't think you're qualified enough. You can learn how to do it. Just have that can-do attitude. Getting outside your comfort zone is exactly what shows you what you're capable of.
04What are the biggest challenges or opportunities in your field right now?
Challenge: Trying to connect with younger audiences who don't have loyalty to a news station, don't turn on the TV, and you have about 1 second before they scroll. Opportunity: The same younger demographics pose a huge opportunity that everyone in the news industry should capitalize on by packaging video and stories to cater to them since they don't have cable.
05What values are most important to you in your work and personal life?
Loyalty is definitely always gonna be extreme value of mine. Passion, number two, because no matter what you do, you should always do it with passion. I don't like to do things halfway. Number 3, I would say, is authenticity. So, just being yourself, not trying to change for any type of reason, but always presenting yourself as you are. It should always be done at 100%.
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