Her Story
About Sabrina
My journey into sports media has been unconventional but deeply fulfilling. I started in healthcare, but after injuries ended my athletic career in college, I found my way back to sports through the Cricket Wireless HBCU Ambassadors program in fall 2023. As a first-generation college student and one of 11 siblings who is Haitian, I didn't initially know that you could work in sports without being a college athlete. Cricket showed me the ins and outs of marketing, fan engagement, and activations, and I even got to donate $1,000 to the Boys and Girls Club, where I spent time as a kid. I came back to Bethune-Cookman University eager to get my hands dirty, volunteering with the athletics department on social media, videos, and operations. When my friend Henson graduated from his role as color commentator, they put me in to test it out. My first time wasn't the best, but with patience and mentorship from Bryce, Mike, and Gino at VCU, I've grown into the role. Now in my third year as color commentator and second year as sideline reporter, I'm giving back to my HBCU and helping other students who are interested in the same path. Through BC, I've had incredible opportunities like working with the NFL's Future Leaders and Forum, attending the Black Sports Business Symposium, and being a special guest on ESPN's First Take. I'm currently pursuing my Master's in Business Administration to become a Chief Marketing Officer, with communications as my main area of expertise.
Her Interview
Ten minutes with Sabrina
01What do you attribute your success to?
I attribute my success to the people who have surrounded me and encouraged me to keep moving forward. Coming from a healthcare background into the sports field and following my passion wasn't always the easiest path, but when you're surrounded by people who continue to encourage you, it really does motivate you to keep going. Mentors like Bryce, Mike, and Gino at VCU were so patient with me and really helped me build my skills, especially when my first time as a color commentator wasn't the best. The networking has been amazing, and now I'm doing the same thing for the students that are behind me as well, because somebody was there for me when I needed it.
02What advice would you give to young women entering your industry?
I like to say to continue to be the voice for the voiceless, because there was a time where I used to not speak up for myself, and somebody always spoke up for me, and I want to be able to do that for the next group of kids. If it's one thing that I tell everybody else, continue to be the voice for the voiceless. And, you know, be who you are, follow your dreams, even when people say that you can't do it, or it's too late. It's never too late. I'm going into my master's program, and I want to say I'm not freshly into the sports field, but even if you think that you're fresh, as long as you're coming out with the same type of energy and the same passion for it, you're on the right track.
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