Her Story
About Sabrina
Sabrina Silva serves as Global Digital Account Manager at PepsiCo, a role she has held for the past four years after joining the company following her move to the United States in 2016. In this position, she supports major global accounts including Subway and Yum! Brands (KFC, Pizza Hut, Taco Bell, and Habit Burger) by leveraging PepsiCo's digital capabilities in menu optimization, media campaigns through aggregators like DoorDash and Uber Eats, and strategic partnerships to drive sales uplift and attachment rates. Her career in consumer packaged goods spans Unilever, AVAV, BRF, and PepsiCo, with extensive experience in global customers, shopper marketing, sales, and digital strategies. At BRF, she led a portfolio review initiative that reduced SKU count by 20 percent and increased profit by 32 percent, exceeding targets. She is currently enrolled in a marketing AI course at Cornell to maintain expertise in rapidly evolving technologies and aspires to transition to a mid-sized company for a more holistic approach to customer marketing and digital initiatives.
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