Sally Johnson, Owner on Influential Women

Influential Woman · Marketing

Sally Johnson

Owner, Ad Venture Productions - Talk of The Town

Eugene, OR

Certifications · Degrees · Memberships

Member Member of 10 Chambers of Commerce

Her Story

About Sally

My journey in marketing started unexpectedly when a man approached me about doing marketing for his Yellow Pages company in Reno. I had raised three children on my own and had never worked in sales before, but he said I'd be perfect. I ended up being his number one salesperson and managed his Las Vegas, Reno, and Susanville offices. After going through some really challenging times where my husband stripped me of everything - my restaurant business in Oregon, my home, my car, everything - I found myself back in Oregon, homeless with just $5 in my wallet. I started pounding on doors and created Oregon Resource Guide, a full-color marketing guide patterned after the Yellow Pages. I was able to buy a house, and my daughter told her chief 'you don't know my mom' when he doubted I could afford it. I did Oregon Resource Guide for 19 years, traveling throughout the whole Oregon state selling ads. Then about 12-13 years ago, a client said to me 'Sally, you are the talk of the town,' so I changed everything, dropped the print, and to this day I am known around Eugene as The Talk of the Town. What sets me apart from other marketing companies is that I only promote businesses that I have actually used myself. I'm a member of 10 chambers of commerce across Southern Oregon, Central Oregon, and the Eugene-Springfield area. I treat everyone like family, I take them cookies and baseball tickets, and I go above and beyond. At 73, I'm still going full of energy, and I love what I do.

Her Interview

Ten minutes with Sally

01What advice would you give to young women entering your industry?

First of all, I would say you need to be honest and upfront, and you need to treat your client as you would want to be treated, like family. We're a family. You can't just go in and say I'm gonna do marketing for you and not bring anyone through the doors. If you're gonna do a print book, make sure that their ad is the right ad, and it's not full of lots of words that nobody's gonna look at. You just have to be honest. There's a lot of advertising companies that aren't honest - they just want the money. That's all they want. There's a big difference when you're dealing with your clients. I'm a giving person, I'm not a taker, and that's a big difference.

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