Salma Babul
Salma Babul is a dynamic operations leader with over 15 years of experience in legal operations, business development, and innovation center management. Currently serving as the Community Growth and Engagement Lead at HEXA Coworking and Event Center in Richardson, Texas, she partners closely with the CEO to identify growth opportunities, optimize workflows, and scale systems that enhance both efficiency and member experience. Salma’s professional focus is grounded in systems improvement, collaboration, and creating environments where businesses and people can thrive.
Salma’s career began with a law-firm internship in Dallas, which led to a full-time role at Conner & Winters. Starting as a legal assistant and paralegal, she quickly advanced to office manager and operations leadership roles. She later joined Vela Wood, a firm specializing in corporate and mergers & acquisitions work, where she oversaw day-to-day operations as Director of Operations. After nearly five years in that role, Salma took a planned career break to focus on her family, maintaining her skills and passion for operations through selective legal recruiting work.
Known for her adaptability and empathetic leadership, Salma excels at observing team dynamics, motivating others, and providing constructive feedback with care. Beyond her professional pursuits, she is a devoted mother, enjoys cooking, baking, and crafting, and volunteers extensively at her church. Salma considers her greatest professional accomplishment to be discovering her true passion for operations and systems improvement—a talent she combines with dedication, integrity, and a collaborative mindset to drive meaningful impact in every role she undertakes.
• The University of Texas at Austin - B.A.
• Volunteer teacher at religious institution for 15 years
• Head of instruction (principal role) for 2 years
• Library lead for updating secular and religious books
What do you attribute your success to?
I attribute my success to perseverance, just keeping my head down and trying to get through it, and giving myself some grace. My mom came here as an immigrant, as a teenager. She didn't have the opportunity to go to college, but one of the things that I really learned from her is life knocks you down, you get back up, and you try harder. She's been through many jobs, and she's finally in a place where she's working for Amazon as one of their project managers. Seeing her come from working as a cashier at a Dunkin' Donuts to now being a lead under a giant Fortune 100 company is really amazing. It just shows me that if you're willing to work hard and keep going, sky's the limit. My mom's a no-one-can-mess-with-me type of woman.
What’s the best career advice you’ve ever received?
The best advice I've received wasn't something that was given to me directly, it was something that I just observed over my time as a professional. I noticed that men tend to just go for it and believe they'll figure it out, while females want to figure it out before they take a step, and sometimes they don't end up taking one because they're talking themselves out of it. Just realizing that has made me a little bit more fearless and has made me feel my value a little bit more. Even this position at HEXA, they did not have a job posting online, they weren't looking - I just messaged the CEO and was like, hey, this is what I want, I want to work until 2:30, you're right next door, this is my background, and they found a place for me. Because I asked.
What advice would you give to young women entering your industry?
My advice would be just go for it and figure it out later. You don't have to have everything perfect before you take a step. I've been through situations where I'll be in a meeting and I'll have an idea and it'll get rejected, and 2 minutes later a man says the same idea and it's the greatest thing they've ever heard. I've been in situations where I run payroll and I can clearly see the pay difference between male and females and there's no logical reason behind it. I've even been in the position where I'm hiring for two exact same positions, one is a man, one is a female, and just because the man asked for more and the female was afraid to, he got more. So I went back to the recruiter and I was like, just tell her to ask, and I'll give it to her. I feel like men have been raised to just be brave and just go for it and figure it out later, and females generally overthink before they tend to take a step. So just go for it and figure it out later.
What are the biggest challenges or opportunities in your field right now?
The biggest opportunity in my field right now is just to help this space grow. We're in talks with even co-working spaces across the Atlantic and trying to see if we can partner with them somehow. This space of not just being a co-working space, but an innovation center, a collaboration center, can mean a lot of things for startups. You might have the technical skills but you might not have the networking skills, or you might need a salesperson personality to partner up with. You just never know when you will meet someone and how that collaboration could turn into something, and I love that this place encourages that. When I was in the legal field, it was very clear to me that challenges existed because I wasn't a lawyer, or because I was a minority female who didn't look a certain way - that's my personal experience. But in the space I'm in right now, I absolutely love it. Everyone is very collaborative, no one has an ego. If the CEO sees a piece of trash on the ground, he's not going to tell someone else to go pick it up, he'll do it himself. I love being in a space like that where you're thinking big but you're also a team player, and if you see something in front of you that needs to be fixed, you just do it.
What values are most important to you in your work and personal life?
Integrity is the most important value to me. There are people that talk a big game and don't have anything to show for it, and then there are those that just put their head down and work but also forget to ask for what their value is. I am big on quality over showing off. I appreciate the people that work hard, are team players, and not just showing off and really don't have anything to back up their words. I've encountered a lot of people who present very well, who speak with confidence, and then when you kind of get to work with them, it's clear that they're just delegating it to other people and just want the credit. You have to put the hard work in too.
Locations
HEXA Coworking & Event Center
Richardosn, TX 75082